Premios Juventud continues to be a pivotal platform celebrating music, emerging artists, and young individuals making a significant impact on culture. This year, Univision will honor Brazilian singer-songwriter Anitta, social media influencer and content creator Lele Pons, and Mexican music legends Los Tigres del Norte with the prestigious "Agent of Change" recognition.

Recognizing Influential Figures

The "Agent of Change" recognition celebrates young entrepreneurs and prominent stars who contribute selflessly to creating a better world. These individuals have demonstrated their dedication to various social causes, inspiring the younger generation to follow suit.

Anitta: A Voice for Environmental and Social Justice

Anitta, known for her dynamic Brazilian pop and funk music, captivates audiences with her energy and empowering lyrics. Beyond her musical talent, Anitta advocates for the environment, promoting sustainable practices. She is also committed to social justice, embracing her Brazilian heritage and fighting for racial equality and LGBTQ+ inclusion. Anitta's influence encourages youth to embrace their identity and chase their dreams, making her a true Agent of Change.

Lele Pons: Advocating for Mental Health Awareness

Lele Pons has consistently worked to raise awareness about mental health, sharing her personal experiences with Tourette syndrome, depression, and obsessive-compulsive disorder. Her openness about her struggles has inspired many to seek support and accept their vulnerabilities. Pons' activism against bullying on social media platforms empowers victims to speak out, providing hope to those facing personal challenges.

Los Tigres del Norte: Champions of Social Justice and Cultural Preservation

Hailing from Sinaloa, Mexico, Los Tigres del Norte have become cultural icons and advocates for social justice, particularly in the realm of immigrant rights. Their music and activism amplify marginalized voices and promote fair immigration policies. Through their foundation, they work to preserve and promote Mexican and Mexican American folklore, ensuring the rich cultural heritage endures for future generations. Their contributions position them as authentic Agents of Change.

Previous Honorees

Past recipients of this special recognition include Ricky Martin, Shakira, Becky G, Camila Cabello, J Balvin, Daddy Yankee, JuanPa Zurita, Pitbull, and Maluma. These individuals have paved the way, showcasing how celebrities can leverage their influence for the greater good.

Tune In

The ceremony, featuring performances by Anitta and Los Tigres del Norte, will take place on July 25 at the Coliseo de Puerto Rico José Miguel Agrelot. It will be broadcast live on Univision at 7p/6c and will also be available on ViX.