Canela Media, a pioneer in leveraging technology to enhance digital experiences for the Latino community, proudly presents the Canela Music Showcase during the esteemed 2024 South by Southwest® Music Festival (SXSW®). This event is set to spotlight a dynamic lineup, including Beéle, Boza, Conexión Divina, and Yami Safdie, alongside opening acts Fehr Rivas and Juanpalitoschinos. These artists will not only perform live but will also feature in Canela Music’s original productions like ‘Revelaciones’ and ‘¿Qué tanto sabes?,’ capturing the essence of their musical journey.

A Diverse Musical Celebration

The showcase, heralded by Felipe Osorio, SVP of Content Verticals at Canela Media, is more than just a concert; it's a tribute to the vast diversity within Latino culture. By spotlighting emerging artists, Canela Music aims to provide an immersive experience that transcends conventional boundaries, offering attendees a unique blend of cultural and musical diversity.

Stellar Lineup at SXSW

The lineup for the Canela Music Showcase boasts a range of talented artists, each bringing their unique sound to the stage:

• Beéle: Hailing from Barranquilla, Colombia, Beéle is celebrated for his dancehall and island music vibes, further amplified by his collaboration with Nicky Jam on the hit single ‘Calor.’
• Boza: This Panamanian artist and Latin GRAMMY® nominee has captivated audiences with his blend of dancehall, 'Canela,' and reggae, achieving gold and platinum status across various regions.
• Conexión Divina: As the world’s first Gen-Z female Sierreño group, this Mexican American Latina ensemble is making strides in the Música Mexicana genre with their single ‘Al no tenerte.’
• Fehr Rivas: The Michoacán-born singer-songwriter introduces ‘Rockmántico,’ a fusion of Pop and Rock with uplifting lyrics, touching hearts globally.
• Juanpalitoschinos: Merging 80s Japanese City-Pop with Latin American indie, this duo from Mexico City has quickly risen to prominence with their viral hit ‘Lo Que Tú Me Das.’
• Yami Safdie: Signed with Warner Music Group, this Argentine talent has been recognized for her single ‘El Bolero’ and her album ‘Sur,’ exploring indigenous Latin American genres.

Expanding Latino Voices Through Digital Platforms

The Canela Music Showcase, available on the Canela.TV app starting March 16, ensures widespread access to the festival, reinforcing Canela Media's mission to amplify Latino voices. This initiative aligns with their broader goal of increasing Hispanic representation across digital platforms.

Beyond the Music

In addition to live performances, Canela Music will produce engaging content in Austin, including artist anecdotes, interactive interviews, curated music videos, and intimate conversations. This content aims to provide fans with a closer look at their favorite artists and their creative processes.

Event Details

Date: Thursday, March 14, 2024, at 7:30 PM local time

Venue: The Palm Door On Sixth, 508 E 6TH ST. AUSTIN, TX, 78701

For more information about the Canela Music Showcase and to experience the richness of Latino musical talent, visit Canela Music. This event promises to be a pivotal moment in celebrating and elevating Latino culture through music at one of the most anticipated festivals of the year.