This summer, Chick-fil-A is bringing back the cows—but not just on billboards. The fast-food chain’s Code Moo campaign is back for its third year, and it’s packed with giveaways, digital games, merch, and family-friendly content, all centered around its quirky cow mascots.

Starting July 14 and running through August 4, the Code Moo promotion rolls out weekly challenges in the Chick-fil-A app, alongside cow-themed content in its kids’ app, a new limited-edition merch drop, and snack-sized entertainment featuring Daisy, Sarge, and Carrots—the three animated cow characters leading the campaign.

Digital Missions and Free Food Rewards

Each week, Chick-fil-A One® members can unlock new missions in the main Chick-fil-A app. The concept: help the cows infiltrate Circus Burger (their rival, of course) in a playful digital story that drops new chapters every Tuesday.

Complete a mission and you’ll be rewarded with one of these:

• 5-piece Chick-fil-A® Nuggets
• Medium Waffle Fries
• Chocolate Chunk Cookie

You’ll need to play in the Chick-fil-A app to score these, but the missions are easy and geared toward all ages.

Chick-fil-A Play App: Kids Content Goes Cow Mode

Over on the Chick-fil-A Play™ App, kids can join in on the fun with their own cow missions and watch exclusive content. That includes:

• “Udder Chaos” – A 4-minute animated short film starring the cows in a high-energy “undercover” mission inside Circus Burger’s headquarters. It’s also available on YouTube.
• Cow Tales Podcast – A new series of mini-podcasts (each under 10 minutes) only available in the Play App. Great for road trips or family quiet time.

The Play App doesn’t offer food rewards, but it’s clearly designed to keep younger fans entertained while reinforcing the campaign’s feel-good brand personality.

Cow-Themed Merch Is Back Too

Chick-fil-A is also releasing a new wave of cow-themed products through its official online store. Think: reversible bucket hats, Eat Mor Chikin pickleball sets, and other summer-ready items. Some products are available in participating stores, but everything can be found online while supplies last.

The merch drop follows last year’s strong demand and includes both returning bestsellers and new items.

What Chick-fil-A Says About It

“The cows have been part of Chick-fil-A’s story for nearly 30 years,” says Dustin Britt, Chick-fil-A’s executive brand strategist. “This year, we wanted to give fans even more ways to enjoy them—from games to short films, podcasts, and new merch. It’s a summer celebration for all ages.”

You can learn more about the campaign, download the apps, and browse the merch at:

• chick-fil-a.com/code-moo
• shop.chick-fil-a.com