Luxury fashion house Louis Vuitton and football titan Real Madrid have announced an exclusive multi-year partnership, solidifying their shared values of tradition, innovation, and global prestige. The collaboration marks a historic moment as Louis Vuitton becomes the official partner of Real Madrid, designing exclusive Formal Wear and Travel Collections for the Men’s and Women’s football teams, as well as the Men’s basketball team.

This union is more than a fashion collaboration—it represents the convergence of two legacy institutions at the top of their fields. As Pietro Beccari, CEO of Louis Vuitton, stated:
“We are proud to support a club whose history continues to inspire generations. Louis Vuitton and Real Madrid share foundational values that have propelled them to the highest peaks.”

A Wardrobe Designed for Champions

Designed under the creative direction of Pharrell Williams, Louis Vuitton’s Men’s Creative Director, the collection includes ready-to-wear suits, shoes, and accessories tailored specifically for the club's athletes and representatives. Meant to be worn during official events and international travel, the wardrobe highlights the brand’s art of tailoring, elevated with luxurious details like natural cowhide leather (VVN) labels sewn into the lapels and trousers.

Each piece reflects Louis Vuitton’s signature balance of performance and elegance, combining innovative materials with classic design. Accessories include a palladium LV belt, an embroidered navy cap, and supple LV Soft bags, all crafted for refined mobility and comfort.

Custom Travel Gear Featuring Real Madrid Colors

To complement the formalwear, Louis Vuitton developed a bespoke travel luggage line, which includes:

• The Horizon 55 carry-on
• The Keepall
• The Christopher backpack
• Matching travel accessories like a toiletry bag and passport holder

These pieces are clad in LV’s iconic Monogram canvas, elevated with white-and-gold stripes and “RM” initials, created through the Mon Monogram customization service. Every piece also features a Real Madrid–themed leather charm, crafted exclusively for this partnership and not available for sale.

A Legacy of Excellence

With this collaboration, Louis Vuitton deepens its presence in the world of elite sports. Known for its trophy trunks for events like the FIFA World Cup™, NBA Finals, Roland Garros, and Formula 1®, the House now joins Real Madrid—the most decorated club in history—in a new chapter of sports and style synergy.

As Emilio Butragueño, Real Madrid’s Director of Institutional Relations, noted:
“Both of us have managed to transcend time, and we share the responsibility of building a legacy that inspires the world.”

Pharrell added, “Real Madrid stands for excellence and evolution. That energy fuels what we do at Louis Vuitton. This wardrobe was made to move with that same spirit.”