Six new dishes just landed on Pura Vida Miami's menu, and one of them ties directly to a soccer club a few miles down the road. The Miami Beach cafe chain is heading into fall with a pumpkin spice foam drink, three new all-day breakfast plates, a salad and a smoothie built around its sponsorship deal with Inter Miami CF.
Pura Vida Miami has come a long way from the single South of Fifth storefront Omer and Jennifer Horev opened in 2012. The chain took on a strategic minority investment from private equity firm TSG Consumer in November 2025, a deal the firm has also used to back Dutch Bros and Crumbl, according to Restaurant Business Online. At the time, the chain operated roughly 40 locations across Florida, New York and Southern California. Ten months later, Pura Vida Miami says it now runs more than 50 cafes across six states plus the District of Columbia, a jump the company attributes to that funding push.
Pura Vida Miami Leans Into Protein for Fall
The fall lineup centers on food that reads more like a training table than a typical cafe menu. The Steak & Eggs plate pairs grass-fed steak with soft-boiled eggs, avocado and a lemon oil drizzle, and the company lists it at 39 grams of protein and 6 grams of fiber. A new Breakfast Burrito wraps a scallion and feta omelette, roasted sweet pepper and avocado in a whole wheat tortilla, coming in at a claimed 34 grams of protein. A Scallion & Feta Omelette and a new Fennel Pistachio salad round out the savory additions, while the Pumpkin Spice Cloud, a foam-topped espresso drink, gives the coffee menu its seasonal moment.
"At Pura Vida Miami, we're always looking for ways to evolve our menu while staying true to the seasonality, fresh ingredients, quality and flavors our guests have come to expect from us," Omer Horev, co-founder and CEO of Pura Vida Miami, said in a statement provided by the company. "These new dishes give our guests even more ways to enjoy breakfast throughout the day, while bringing a fun seasonal element to our coffee menu."
The Smoothie That Connects Pura Vida Miami to Inter Miami CF
The sixth new item, the Miami Vice Smoothie, is less about the season and more about a business relationship. Pura Vida Miami became Inter Miami CF's first official Health Foods Partner in 2025, providing meals for the club's First and Second Teams and running nutrition workshops for Academy players. The two organizations renewed that partnership this month, and the smoothie is the first product to come out of it, according to Inter Miami CF. The drink blends strawberry, banana, date, coconut yogurt, coconut water, chia seeds and collagen protein, and the company puts it at 20 grams of protein and 12 grams of fiber. It will run at select South Florida locations through December 1, per the club's announcement.
Euan Warren, the club's senior vice president of partnerships, said in that same announcement that Pura Vida Miami has played a role across the organization since the two sides first teamed up. The smoothie is meant to carry that relationship past matchday and into the cafes themselves.
None of the specific gram counts or location figures in this rollout have been independently verified beyond what the brand and the club have stated publicly, and both should be read as company claims rather than confirmed figures. Menu preparation for the new items may also vary by cafe, according to Pura Vida Miami.
What started as a health food stand on Miami Beach now stretches from Florida to New Jersey, backed by outside capital and tied into one of the city's biggest sports franchises. The fall menu is a small rollout on its own. Where it sits, inside a chain that just raised money to grow faster and just renewed a sponsorship with a Messi-era soccer club, says more about where the brand is headed than the pumpkin foam does.
