Miami, FL, October 5, 2023 – Amidst the neon lights and electric vibes of Billboard Latin Music Week, Warner Music Latina paused to shine a spotlight on a transformative force in the music realm: Rancho Humilde record label.

Held at the upscale SLS Hotel, South Beach, this gala event celebrated a decade-long journey that began on the streets of Los Angeles. Founded in 2011 by the triumphant trio of Jimmy Humilde, José 'J.B' Becerra, and Roque Venegas, Rancho Humilde quickly ascended as a beacon of contemporary Mexican music.

Bridging Cultures, Elevating Sounds
This independent label's roots trace back to 2008, initially started by Becerra and Venegas as an event production business. Evolving over time, today it stands as a sanctuary for over 65 artists, blending the rich traditions of Mexican music with contemporary vibes. Icons such as Junior H, Natanael Cano, and Ovi, as well as dynamic groups like Fuerza Regida and Herencia de Patrones, have found their rhythm under its umbrella.

The evening at SLS echoed with words of admiration. Leila Cobo, Billboard's Latin Content Director, lauded Jimmy Humilde's strategic vision, while Alejandro Duque, Warner Music Latin America's President, praised the label for its pivotal role in globalizing the modern Mexican music genre.

A Golden Milestone
Signifying their monumental success, Rancho Humilde's founders were presented with ten gold and multi-platinum plaques, marking their artists' accomplishments under their partnership with Warner Music Latina. The impressive figure? Over 9.5 billion streams in just three years from talents like Junior H and Natanael Cano.

The night wasn't just about the music but the people behind it. Industry stalwarts including Delia Orjuela, Roberto Andrade, and Ruben Abraham from Warner Music Latina graced the event. Personalities from Univision Radio and Peer Music, such as Cindy Hill, Ismar Santa Cruz, Ivonne Drazan, and Julio Bague, also marked their presence.

Rancho Humilde: Tradition Meets Today
While Rancho Humilde started as an event production venture, its transformation into a record label has impacted the global music scene profoundly. Housing a constellation of artists, the label resonates with a shared vision: modernizing the soulful traditions of Mexican music for today's young aficionados. Initially captivating the Mexican-American audience in the US, their rhythm now knows no borders.

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