Peso Pluma

Celebrity Profile

Born

June 15, 1999

Sign

Gemini

Birthplace

Zapopan, Jalisco, Mexico

Biography

Peso Pluma, born Hassan Emilio Kabande Laija on June 15, 1999, in Zapopan, Jalisco, Mexico, is a Mexican singer and songwriter who pushed corridos tumbados onto the Billboard Hot 100 and the global streaming charts. He grew up in Guadalajara, also goes by Doble P, and runs his own label, Double P Records.

Early Life and Start in Music

Peso Pluma began releasing music in 2020. That year he put out two live albums, Disco en Vivo and Disco en Vivo, Vol. 2, followed by his debut studio album, Ah y Qué?, in April. His early releases came through labels including El Cartel de Los Ángeles and Prajin.

The momentum built in 2022. "El Belicón," with Raúl Vega, debuted at No. 50 on Hot Latin Songs, and "AMG," with Natanael Cano and Gabito Ballesteros, gave him his first Hot 100 entry at No. 92 and later went 7x Platinum.

Breakthrough: "Ella Baila Sola"

"Ella Baila Sola," his 2023 collaboration with Eslabón Armado, peaked at No. 4 on the Hot 100, the first regional Mexican song to reach the top 10. It also went to No. 1 on the Billboard Global 200, the first Mexican song to do it. In one April 2023 week he had eight songs on the Hot 100 at the same time, the most ever for a Mexican artist. That same month he launched Double P Records with Prajin, where he serves as CEO and head of A&R, with Tito Double P, Raúl Vega and Jasiel Nuñez among the first signings.

Albums, Charts and Grammys: Génesis, Éxodo and Dinastía

Génesis arrived in June 2023 and peaked at No. 3 on the Billboard 200, his first top 10 album. It won the Grammy for Best Música Mexicana Album (Including Tejano) at the 66th Grammy Awards. Éxodo, a 2024 double album with guests including Cardi B, Quavo, Chino Pacas and Iván Cornejo, debuted at No. 5 on the Billboard 200 with about 64,000 units and earned another Grammy nomination in the same category.

Dinastía, a joint album with Tito Double P released December 25, 2025, through Double P Records, debuted at No. 6 on the Billboard 200 and No. 1 on Top Latin Albums. Its single "Dopamina" topped Billboard's Mexico Songs and Hot Regional Mexican Songs charts.

Dinastía Tour 2026 and Fashion

Peso Pluma took the new album on the road with the Dinastía by Peso Pluma & Friends Tour, a 30-date U.S. arena run that started March 3, 2026, at Chase Center in San Francisco and wrapped May 7 at the United Center in Chicago, with rotating guests. It followed the Doble P Tour (2023) and the Éxodo Tour (2024). Style has been part of the package from the start, and in 2025 he became the first Mexican ambassador of the CFDA for New York Fashion Week.