Beauty Made in Italy confirmed its strong appeal and strategic relevance in the United States during Cosmoprof North America Miami, held January 27-29, 2026, where the Italian presence achieved remarkable success in terms of visibility, engagement, and concrete business opportunities.

Within the Italian Pavilion, promoted by the Italian Trade Agency in collaboration with Cosmetica Italia, 33 leading Italian companies showcased the excellence of Made in Italy across skincare, haircare, and the beauty supply chain. Throughout the three-day exhibition, the Pavilion welcomed a steady flow of U.S. buyers, distributors, retailers, and industry professionals, confirming strong interest in Italian beauty expertise.

Leading Italian Beauty Companies

Among the key protagonists of the Italian presence were companies from the haircare sector: Cosmetic Tailors, D.D.A., DGroup, Elchim, Gimap, IPPA, Kaaral, Katoa, Kleral System, Maternatura Ecobioorganic, Melcap, Myosotis, Pidielle, Previa, Renee Blanche, and Tecno Dry.

The skincare sector was represented by Atar 22, Farmaceutici Dott. Ciccarelli, General Topics, Jet Tech Europe, La Dispensa, Lakshmi, Live Spa, Morgan, Oficine Cleman, Rudy Profumi, and Turati Idrofilo.

The beauty supply chain was also prominently featured with AB COSM, Cosmesit, Eurovetrocap, Gi Picco's Cosmetics, MT Lab, and Sarno.

Business Success and Market Response

Italian companies benefited from numerous one-to-one meetings with American buyers, many of whom expressed concrete interest in the products presented. Innovation, high-quality formulations, refined design, and a strong cultural identity emerged as key drivers of attention, opening the door to potential future commercial collaborations and reinforcing Italy's role as a trusted partner in the U.S. beauty market.

Beyond business interactions, the Italian Pavilion also attracted significant attention from media and influencers. Content creators and opinion leaders were impressed not only by the products but also by the visual impact and elegance of the Pavilion itself, recognizing its ability to translate Italian beauty values into a contemporary, immersive experience.

Night of Beauty Networking Event

A highlight of the week was the Private Networking Cocktail Night of Beauty held on January 28. The evening proved to be a major success, offering Italian companies a more intimate and informal setting to deepen conversations with U.S. buyers, influencers, and key stakeholders. The event strengthened relationships initiated during the fair and allowed participants to explore opportunities in greater depth, fostering meaningful connections within the American market.

Italy's Global Beauty Leadership

Italy remains a global leader in cosmetics manufacturing, producing nearly 50% of the world's eye and face makeup, with exports accounting for close to 50% of total industry turnover, which reached €16.5 billion in 2024. These figures reflect the strong international demand for Italian beauty products and underline the positive outlook for Italy-U.S. trade relations in the beauty sector, driven by increasing interest in high-quality, safe, and design-driven products.

The successful Italian collective participation at Cosmoprof North America Miami once again demonstrated that Beauty Made in Italy is not only about outstanding products, but also about building long-term relationships and sustainable market presence. The strong response from U.S. buyers, media, and influencers lays promising foundations for future growth and collaboration, with eyes already set on Cosmoprof North America Miami 2027, where Italy is expected to further strengthen its role as a key global beauty partner.

‍