The Italian Trade Agency (ITA) in collaboration with Cosmetica Italia will participate in Cosmoprof North America Miami with 33 leading Italian companies, presenting the excellence of Made in Italy across haircare, skincare, and packaging at the Miami Beach Convention Center from January 27–29, 2026.

The Italian Pavilion will showcase a comprehensive cross-section of Italy's beauty industry, recognized globally for its advanced formulations, manufacturing expertise, design-driven innovation, and commitment to quality and sustainability. Through its presence at the show, ITA reaffirms Italy's role as a strategic partner for international beauty brands, retailers, and distributors and reinforces Italy's position at the center of the global beauty industry.

Who's Participating

Participating companies in the haircare sector include Cosmetic Tailors, D.D.A., DGroup, Elchim, Gimap, IPPA, Kaaral, Katoa, Kleral System, Maternatura Ecobioorganic, Melcap, Myosotis, Pidielle, Previa, Renee Blanche, and Tecno Dry.

The skincare sector will be represented by Atar 22, Farmaceutici Dott. Ciccarelli, General Topics, Jet Tech Europe, La Dispensa, Lakshmi, Live Spa, Morgan, Oficine Cleman, Rudy Profumi, and Turati Idrofilo.

The packaging segment will feature AB COSM, Cosmesit, Eurovetrocap, Gi Picco's Cosmetics, MT Lab, and Sarno.

Beyond the Exhibition Floor

In addition to the collective exhibition, the Italian Trade Agency will further enhance the Italian presence through coordinated promotional and experiential initiatives designed to support visibility and engagement across the Italian Pavilion and ITA Lounge. These activities will facilitate direct interaction between Italian companies and selected buyers, distributors, media, and industry professionals, while reinforcing continuity and visibility throughout the duration of the show.

For the first time, ITA will also host an offsite networking event, offering an additional platform for relationship-building and market engagement.

Italy's Position in Global Beauty Manufacturing

Italy remains a global leader in cosmetics manufacturing, producing nearly 50% of eye and face makeup used worldwide. Exports account for close to 50% of total industry turnover, which reached €16.5 billion in 2024, reflecting the strong international demand for Italian beauty products distinguished by safety, performance, craftsmanship, and cultural identity.

Nearly 50% of eye and face makeup used worldwide is manufactured in Italy, reflecting a unique combination of creativity and design, where artisanal heritage meets advanced technical expertise. These factors help explain why Italian cosmetics are highly valued across international markets. Those who choose Italian beauty seek authentic, safe, and high-quality products distinguished by history, cultural identity, and values connected to wellbeing.

About the Organizations

Since 1926, the Italian Trade Commission, with 79 offices worldwide, has been the Italian government agency entrusted with the mission of promoting trade between Italian companies and foreign markets. The Fashion department, based in New York City, works on increasing the awareness of Italian products in the U.S. by being the point of reference for trade and press and promoting fashion through educational events, informational materials, special events, and promotions.

Founded in 1967, Cosmetica Italia is the national trade association representing the Italian cosmetics industry and its supply chain. The association represents nearly 650 companies, accounting for approximately 90% of the industry's total turnover in Italy. Cosmetica Italia is a long-standing partner of BolognaFiere Cosmoprof and supports the international promotion of Italian cosmetic excellence worldwide.