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Alofoke Music reached a historic milestone in its international expansion after winning its first-ever Premio Lo Nuestro, taking home the award for Best Trap/Hip Hop Song for "BUM BUM," performed by El Alfa and Jon Z.

Santiago Matías "Alofoke" as Producer and Executive

On "BUM BUM," Santiago Matías "Alofoke" served as co-producer and executive producer through Alofoke Music, a role he holds across the label's releases. Beyond operating as a media platform, Alofoke maintains an active role in the creative, conceptual and strategic development of the musical projects he leads, reinforcing his positioning as an artist, producer, and architect behind the continued growth of Dominican urban music.

The award was presented during the official Premio Lo Nuestro Backstage Livestream, where Alofoke received the honor in a special moment broadcast live from the magenta carpet, marking his first major international win outside of the Dominican Republic.

Media Presence and Backstage Coverage

The ceremony also highlighted Alofoke's presence as a media figure. Santiago Matías participated as an official Backstage Livestream Insider, broadcasting live from backstage and capturing key moments throughout the night, further strengthening the connection between the digital ecosystem and the award show's global audience.

"Súbelo" Compilation Released with Sony Music

As part of this celebration, Alofoke Music and Sony Music Central America & Caribbean (CAC) officially released "Súbelo," their first joint official hits compilation, amplifying the impact of the award-winning track and consolidating a key moment in the strategic alliance between both companies.

The project brings together three tracks that have defined the digital conversation within the urban movement in recent months:

• Alofoke Music x Shadow Blow x Don Miguelo - "ZAZA"
• Alofoke Music x El Alfa x Jon Z - "BUM BUM"
• Alofoke Music x Shadow Blow x Don Miguelo - "ZAZA (House Version)"

"Súbelo" also officially releases "ZAZA (House Version)" on digital platforms for the first time, a version that became a fan favorite after serving as part of the cultural soundtrack of La Casa de Alofoke 2.

Building a Cultural Platform

"This award represents something much bigger than a trophy. It's proof that the Dominican urban movement is ready to compete and win on the biggest stages. From day one, we understood this wasn't just about doing interviews or releasing songs; it was about building a cultural platform with real impact. Today, that vision receives international recognition, and this is only the beginning," said Santiago Matías "Alofoke.

Solidifying Cultural Impact

This moment caps off a year of strong growth for Alofoke Music, driven by viral releases and an audiovisual expansion that has strengthened its cultural impact and international reach. With this win and the release of "Súbelo," Alofoke Music further solidifies its position as one of the most influential platforms in Latin urban music, demonstrating its ability to transform digital impact into global recognition.

"Súbelo" is now available on all digital platforms.

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