Daniela Molina: Driving Force Behind Emerging Latin Artists' Success

⁠Explore Molina's work as an Executive Producer for top Latin music stars.
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Daniela Molina: Driving Force Behind Emerging Latin Artists' Success

Daniela Molina, a talented professional from Paisa, Colombia, has been a significant figure in the music industry for over 10 years. Her expertise has led her to work on prominent artistic projects at both national and international levels. Molina’s career includes roles as Executive Producer, Tour Manager, and Creative Director, contributing to the growth of many emerging and established talents, especially in the urban genre.

Molina’s Key Roles in Projects

Key Contributions to Major Projects

Molina’s impressive portfolio includes being part of the Piso 21 team as Tour Manager during their first sold-out concerts at El Movistar Arena in Bogotá and the Macarena in Medellín. She has also worked on audiovisual productions for artists such as Manuel Turizo, Ryan Castro, and Blessd. Her involvement with Colombian artists like Chocquibtown and international names such as Noriel, Lenny Tavárez, and Adso highlights her extensive experience and influence in the music and entertainment industry.

Molina’s Major Collaborations and Achievements

Notable Achievements and Collaborations

In 2019, Molina worked with Puerto Rican artist Noriel, known for hits like "Cuatro Babys" and "Amigos y Enemigos" ft. Bad Bunny and Almighty. She served as a liaison between the label and management team, handling music releases and strategic marketing functions. During the same period, she led the launch of Venezuelan artist Jeeiph's first studio album, “Synergia,” featuring the hit "Bonita," which has amassed over 160 million streams on Spotify and 84 million views on YouTube.

Molina Leads Los Creators by 36

Innovative Leadership at Los Creators by 36

At the beginning of 2022, Molina joined the company 36 Grados to lead the development of Los Creators by 36, a production company dedicated to filming music videos for emerging artists. This initiative is an innovative creative proposal adapted to the evolving post-pandemic entertainment industry. As Executive Producer, she worked on notable videos including:

  • "La Bachata" by Manuel Turizo (exclusive edition for Facebook)
  • "Que Rico – Remix" by Ryan Castro, Blessd, El Clooy, and SOG
  • "Dangerous" by Micro TDH
  • "1, 2, 3 - Remix" by Dekko, Rusher King, and Micro TDH

A Unique Fusion of Genres

One of Daniela’s significant achievements was orchestrating a collaboration between Chocquibtown and the Medellín Philharmonic Orchestra. This event fused the group's music with classical elements, creating a unique experience attended by over 200 executives from 18 countries belonging to Grupo Argos, where Molina led the Internal Communications team for over 8 years.

Expanding Horizons in Europe

In 2023, Molina managed the first European tour of Jonathan Moly, former vocalist of the Venezuelan group Salserín. Throughout her career, she has guided and supported over 30 musical releases as a creative and marketing strategist for emerging artists like Adso, RoyalLive, Kala Bidner, and Jossef, significantly increasing their reach and engagement on social media and streaming platforms.

A Continuing Legacy in Music

Daniela Molina’s career showcases her dedication and impact on the music industry. Her ability to blend creative direction with strategic marketing has helped numerous artists achieve substantial growth and success. As she continues to lead and innovate, Molina remains a key figure in shaping the future of Latin music.