A cable car gliding through a rainforest canopy is not the usual backdrop for a love song, but that is where Juanes chose to shoot his newest single. "Hagamos Que," the fourth advance track from his twelfth studio album, arrived Thursday alongside a video filmed in Costa Rica's Braulio Carrillo National Park, part of a run of new music the Colombian singer has spaced out since last year.

Juanes has spent more than two decades building the kind of catalog that makes an accolade like this one land differently. Billboard's 2025 retrospective on the top Latin artists of the 21st century placed him among the genre's defining rock voices, a distinction that solidifies his legacy as one of the most important musicians in the history of Spanish-language music, according to a report from Colombia One. Rolling Stone included his upcoming record on its list of the most anticipated Latin albums of 2026, noting that it has been almost three years since he released Vida Cotidiana, which won a Grammy for Best Latin Rock or Alternative Album. Hollywood BowlX

Juanes Times New Single to a Run of Award Nominations

The single lands during a stretch that has kept Juanes in the conversation beyond streaming charts. He picked up two additional Premio Lo Nuestro nominations this year, for Male Pop Artist of the Year and Pop/Rock Song of the Year, both tied to the album's first single, "Una Noche Contigo." That brings his career total for the annual Univision award show to 48 nominations, on top of 49 Latin Grammy nominations to date. A collaborative version of "Una Noche Contigo" recorded with La Arrolladora Banda El Limón also reached number one on Billboard's Regional Mexican Airplay chart, the first time a Juanes track has topped that particular chart and his 17th number one across Billboard's various rankings.

The lyrics on "Hagamos Que" lean into the same emotional register that has defined his recent singles: a song about being pulled toward someone with the kind of certainty that makes time feel optional. The video's Costa Rica setting was not incidental. Local outlets including La Teja and Periódico Mensaje reported that the shoot was tied to a promotional partnership with Costa Rica's tourism board, aimed at drawing more visitors from Colombia and the broader Latin American market, with the country's tourism office noting Colombia already ranks as its top source of South American travelers by air.

Juanes Draws 350,000 to Puerto Rico Ahead of Festival Season

Days before the single dropped, Juanes headlined the Fiestas de la Calle San Sebastián in Old San Juan, a set that drew an estimated 350,000 people to the streets of the historic district, according to figures cited by Spanish-language outlet Viva Radio. The performance served as a preview of a festival calendar that will carry him across three continents over the coming months, including headline appearances at Chile's Festival de Viña del Mar on February 25 and Mexico's Vive Latino on March 14, along with dates at Carnaval de Barranquilla and Madrid's Movistar Arena.

The album cover for "Hagamos Que" was drawn by Juanes himself, continuing a visual approach he has used for each single leading up to the record, developed with longtime collaborators Sebastián Londoño and Juan Camilo Londoño. It is a detail that fits an artist who has spent this album cycle pairing a return to guitar driven rock with a hands on approach to how the material gets presented, from the artwork to the choice of shooting a video without visual effects in a working cable car rather than on a soundstage.

With the spring album still unnamed in official release materials, the string of singles has functioned as a slow reveal, one that has already generated chart placements, awards attention and festival bookings before a full tracklist exists. Whether that momentum holds through the record's release will depend on how the remaining tracks land, but the setup, for now, has given Juanes one of the more closely watched rollouts in Latin music heading into the year's biggest festival season.

‍