Karol G wrapped up an eight-show residency at Crazy Horse in Paris, using the final performance as the launch moment for 200 Copas by Casa Dragones, her new tequila brand. The Colombian singer brought her tour to the historic cabaret venue known for its avant-garde performances and intimate setting.

The residency represents an unconventional venue choice for a mainstream pop artist. Crazy Horse has been operating since 1951 and is famous for its choreographed dance performances. The venue holds around 400 people, making it significantly smaller than the arenas and stadiums Karol G typically fills on her concert tours.

Celebrity Turnout for the Final Night

The closing show drew several high-profile attendees including producer Pharrell Williams, shoe designer Christian Louboutin, Puerto Rican entertainer Iris Chacón, actor and musician Jaden Smith, and actress Shay Mitchell. The guest list suggests Karol G pulled from both music industry connections and fashion world relationships for the Paris event.

Using the final show as a tequila launch gave the brand introduction a built-in audience of industry figures and potential brand ambassadors, combining entertainment with business strategy.
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200 Copas Tequila Details

200 Copas is being produced in partnership with Casa Dragones, a tequila brand founded in 2009 that positions itself in the premium category. Casa Dragones produces small-batch tequilas from 100% Blue Agave in Tequila, Jalisco, Mexico.

Karol G's brand name, "200 Copas," translates to "200 Glasses" in English. The number and concept likely reference celebration, toasting, and social drinking culture that connects to both Latin American traditions and contemporary nightlife.

The celebrity tequila market has become crowded in recent years, with artists like Kendall Jenner, George Clooney, and Dwayne Johnson launching their own brands. Success in this space typically requires more than just putting a famous name on a bottle—distribution networks, pricing strategy, product quality, and sustained marketing investment all matter for brands aiming to last beyond initial launch buzz.

Why Paris for This Residency

Karol G choosing Paris for a residency run makes sense from a career expansion perspective. She's already established in Latin American markets and has significant success in the United States. European markets represent growth opportunities for Latin artists looking to build truly global careers.

Paris specifically offers cultural cachet and media attention that translates across international markets. The timing also matters—Karol G has been riding momentum from her "Mañana Será Bonito" album and subsequent tour, which broke attendance records across multiple venues. Using that peak visibility period to test a European residency format and launch a lifestyle brand shows strategic career planning beyond just music releases.

Building a Broader Brand

Launching a tequila brand signals Karol G is thinking about revenue streams beyond music sales and touring. Lifestyle brands can provide ongoing income that's less dependent on constant content creation and performance schedules than music careers require.

The Paris residency combined with a tequila launch shows she's positioning herself as more than just a recording artist. She's building a broader cultural brand that can extend into fashion, spirits, and potentially other lifestyle categories.

This approach follows patterns set by artists like Rihanna, who built Fenty Beauty into a billion-dollar business, or Jay-Z, who's developed multiple business ventures alongside his music career. For Latin artists specifically, it represents part of a broader trend of building commercial empires that leverage music fame into other industries.

How 200 Copas performs in the market will depend on price point, distribution reach, and product quality. Whether it becomes a significant player in the tequila market or remains a minor celebrity brand will become clearer as distribution expands and sales data emerges.