The upcoming Netflix series, LA FIRMA (THE SIGNING), featuring renowned Latin music superstars such as Rauw Alejandro, Tainy, Yandel, Nicki Nicole, and entertainment mogul Lex Borrero, will premiere its first five episodes on Tuesday, April 4, with the final three episodes streaming on Wednesday, April 12. The show follows 12 aspiring Latin urban music artists from the United States, Puerto Rico, Mexico, Chile, Colombia, the Dominican Republic, Argentina, and Peru who travel to Miami to compete for a record deal with music talent incubators, NEON16.

Throughout the competition, contestants will be tested on their creativity, discipline, and willingness to become the next global music superstar. They will write original songs alongside industry-leading producers and perform live at some of Miami's hottest clubs, including the "E11EVEN" club on the same night of their arrival. Judged by iconic artists, producers, and music executives, Lex Borrero, Tainy, Nicki Nicole, Rauw Alejandro, and Yandel, only one finalist will win THE SIGNING and secure a record deal with NEON16.

Furthermore, LA FIRMA has partnered with Spotify for the official series playlist. After each episode, the music featured on the show will be available for download, and an original curated playlist called LA FIRMA will feature songs from all guests, judges, and the final four contestants of the series.

LA FIRMA is a groundbreaking music competition show created by Lex Borrero and developed by Howard T. Owens. The series is executive produced by Santiago Zapata, Nikki Boella, Ivanni Rodriguez, and Moira Noriega, and produced by NTERTAIN STUDIOS and Propagate. This show showcases the best undiscovered talent in Latin urban music and the culture that has made it a global phenomenon. Viewers will witness the drama, sweat, and tears it takes to become a global superstar, with the winning artist securing a deal with one of the most innovative and forward-thinking companies in the music industry, NEON16.