Netflix has released the official teaser for the highly-anticipated Urban Latin music competition series, La Firma (The Signing), set to premiere exclusively on April 4th. The show has been created by Lex Borrero of NTERTAIN/NEON16, developed by Howard T. Owens and showrunner Nikki Boella, and produced by Propagate and NTERTAIN. It features an incredible lineup of global superstars such as Rauw Alejandro, Yandel, Nicki Nicole, Tainy, and entertainment executive Lex Borrero, who come together to search for the next breakout Urban Latin star.
La Firma is a one-of-a-kind music competition show that aims to showcase the best undiscovered Urban Latin artists and the culture that has made Latin Urban music a global phenomenon. The series follows the journey of the artists from the streets of their home countries to Miami, where cameras will capture the drama, sweat, and tears involved in becoming a global superstar. At the end of the show, one artist will be awarded a record deal with NEON16, a talent incubator that is renowned for its innovative and forward-thinking approach to music.
NTERTAIN's Lex Borrero, Ivanni Rodriguez, and Santiago Zapata will serve as co-showrunners and executive producers for the series, alongside Nikki Boella and Moira Noriega. The show promises to be a groundbreaking and unforgettable experience for fans of Latin Urban music and beyond.