Netflix's groundbreaking Latin Urban competition series, LA FIRMA (THE SIGNING), featuring global superstars Rauw Alejandro, Tainy, Yandel, Nicki Nicole, and renowned entertainment mogul Lex Borrero, is set to release its final three episodes on Wednesday, April 12, concluding with the series finale where the top artist will be awarded "LA FIRMA," also known as "THE SIGNING."
The final three episodes showcase some of the world's leading entertainers, including Will I Am, Luny Tunes, Nely el Arma Secreta, Elena Rose, Albert Hype, Jota Rosa, The Rudeboyz, Gaby Morales, and Caleb Calloway. The original music competition series culminates with the final contestants from Mexico, Chile, Colombia, the Dominican Republic, Argentina, Peru, Puerto Rico, and the United States who traveled to Miami for the chance to secure a record deal with the most innovative and disruptive talent incubators in music, NEON16.
LA FIRMA has been gaining US awareness and interest in top publications, including Hits Daily Double and Decider, who stated, "The Signing has immediate star power in its celebrity judges. But there's watchability here, too - basically, they're good together."
The final episode will reveal the winner awarded "LA FIRMA," aka "THE SIGNING," an exclusive record deal with NEON16 and its founders Lex Borrero and Tainy. As top priority artists to the label, NEON16 will continue developing the winner's artistic career after the final episode airs with the release of four songs immediately released.
After each episode, the music featured will be available for streaming along with an original curated playlist called "LA FIRMA." The playlist will feature songs from all guests, judges, and the final four finalists of the series.
Created by Lex Borrero, developed by Howard T. Owens, executive produced by Santiago Zapata, Nikki Boella, Ivanni Rodriguez, and Moira Noriega and produced by NTERTAIN STUDIOS and Propagate, LA FIRMA is the first-of-its-kind music competition show, showcasing the best undiscovered talent and the culture that has made Latin Urban music a global phenomenon. LA FIRMA follows the journeys of the artists as they head to Miami, where they let cameras roll, revealing the drama, sweat and tears it takes to become a global superstar. The winning artist will secure a deal with powerhouse talent incubator NEON16, one of the most innovative and forward-thinking companies in the music industry.