Panamanian multi-platinum artist Sech attended the prestigious "ETERNO" show by Willy Chavarria AW 2026 in Paris, one of the year's most commented on presentations. Sech was in the company of industry giants, such as superstars Usher and Sebastian Yatra.

Sech's standout attendance further amplifies the cultural conversation that Chavarria proposes: a runway that mixes fashion with cultural identity and a social narrative with powerful and contemporary aesthetics. On this occasion, Sech dazzled the front row with a look that brought together the spirit of the collection with his own style.

Fashion Meets Music

The presence of Latin urban artists like Sech and Sebastian Yatra, alongside R&B star Usher, at a high-fashion runway show reflects the continued intersection between music and fashion. Willy Chavarria's "ETERNO" collection has been positioned as one of the most talked-about presentations of the season, drawing attention not just for the clothing but for the cultural statements it makes.

Chavarria is known for incorporating themes of cultural identity and social narrative into his work, creating fashion that goes beyond aesthetics to make broader statements about community and representation. For Sech, whose music career has made him a prominent figure in Latin urban music, attending a show with this particular focus aligns with the cultural conversations happening within reggaeton and Latin trap about identity, representation, and global reach.

Why This Matters

Sech's front-row appearance at Paris Fashion Week signals the continued elevation of Latin artists within global cultural spaces that were once more exclusive to mainstream pop and hip-hop stars. His presence alongside Usher and Yatra demonstrates how Latin urban music has created its own lane in fashion, with artists being invited to major runway shows not as novelties but as legitimate cultural figures whose style and influence matter.

For an artist from Panama, a country that's not always at the center of Latin music's global conversation despite producing major talent, Sech's Paris Fashion Week appearance represents visibility on a prestigious international stage.