Louis Vuitton has never made a lip liner before. That changed this week with the debut of the LV Crayon, a monogram shaped pencil designed by Dame Pat McGrath that brings the brand's beauty division into a new product category for the first time.

La Beauté Louis Vuitton entered the cosmetics market in August 2025 with 55 lipstick shades, 10 lip balms and eight eyeshadow palettes, a launch that followed McGrath's revelation that she had been developing the collection quietly for four years before it reached stores. The debut was widely covered as a turning point for the house, which according to Good Morning America had a history with cosmetics stretching back nearly a century through vanity cases and powder compacts but had never released its own makeup line. The LV Crayon is the first expansion of that lineup, and the first time the house has put its name on a lip liner. W Magazine

Pat McGrath's LV Crayon Brings a Runway Technique to Retail

The pencil takes its shape from the Louis Vuitton monogram flower, a design built with industrial designer Konstantin Grcic to improve grip and control during application, according to Harper's Bazaar Arabia. McGrath has worked backstage at Louis Vuitton runway shows for more than two decades, and the brand has framed the liner as a direct extension of that work. "Every look I have ever created on the Louis Vuitton runway begins with the lip line, it is where precision becomes art," McGrath said in a statement reported by Whitewall. The formula is infused with peptides and designed to glide on smoothly while visibly plumping the lip contour, claims that originate with the brand and have not been independently tested by FAME.

The collection launches in 10 shades, spanning nude and rosewood tones to deeper reds and plums, including Beige Atlas, Nude Rêverie, Sépia Panorama, Rouge Louis and Monogram Rouge. McGrath has paired the release with a set of signature application techniques, among them a softly blurred look she calls "Blur Illusion" and a more structured style she refers to as "Premiere Plump." "I have always believed that the most powerful tools in any makeup artist's kit are the ones that enhance without overpowering," McGrath said, describing the shade range as built around that idea.

La Beauté Louis Vuitton Adds Accessories Alongside the LV Crayon

The release is not limited to the pencil itself. Louis Vuitton has introduced a companion sharpener also designed by Grcic, a blending brush and a monogram canvas case built to hold all 10 shades, positioning the liner as part of a broader lip artistry system rather than a standalone product. The accessories continue a pattern set during La Beauté's original launch, when the brand paired its lipstick and balm debut with a vanity trunk and small leather goods inspired by a 1920s design conceived by Gaston Louis Vuitton, according to W Magazine.

The LV Crayon is designed to work alongside the brand's existing LV Rouge lipsticks and LV Baume balms, reinforcing a system style approach that mirrors how Louis Vuitton has built out other categories of its business. It places the house in increasingly direct competition with other fashion brands that have moved into beauty in recent years, including Prada and Celine, both of which launched cosmetics lines within the past three years.

The LV Crayon is now available in select Louis Vuitton stores and on louisvuitton.com. Its release signals that La Beauté is not a one time product drop but an expanding division, one that will likely keep testing how far a fashion house's design language can stretch into a category long dominated by dedicated beauty brands..

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