SNIPES USA is bringing something new to the back-to-school game this year. The global sneaker and streetwear retailer just launched Style is in Session, a campaign that blends comedy, culture, and street style—with comedian and actor Druski front and center.

Instead of the usual back-to-school promos, this campaign leans into entertainment. Through a branded content series, Druski plays over-the-top school characters like a strict principal and an intense gym coach. His signature humor keeps things fresh while also showing off SNIPES’ latest drops and budget-friendly fits.

It’s More Than a Campaign—It’s a Whole Production

The content series, which kicked off with an episode called Day One, merges comedy with real back-to-school energy. It’s not just about the clothes—it’s about the feeling. Whether you're hunting down sneakers for your first day or leveling up your fall fits, the campaign taps into that “new year, new gear” vibe.

The upcoming video, Final Bell, drops soon and promises more laughs—and more reasons to refresh your closet for the year ahead.

Pull Up in Miami for Free Backpacks and Vibes

To keep the momentum going, SNIPES is hosting a Back-to-School Giveaway this Sunday, August 3 at the SNIPES x WE THE BEST store in Miami Beach.

Here’s what’s happening:

• Backpack Giveaway: 1000 free bags (while supplies last)
• Time: 12 PM to 5 PM
• Location: 673 Collins Ave, Miami, FL 33139
• Bonus: Live music, giveaways, and plenty of good energy

It’s more than a shopping event—it’s a community moment that shows SNIPES is serious about giving back.

Druski on Working with SNIPES

Druski didn’t just show up and read lines—he helped shape the whole thing. “SNIPES let me bring in my characters and comedy,” he said. “It felt real. It was fun to mix those school personalities with fresh looks, and it connected in a way that didn’t feel forced.”

He also hinted there’s more on the way, calling SNIPES “authentic and true to the culture.”