In 1969, Cartier revolutionized jewelry for lovers with the creation of the LOVE bracelet in New York. With its distinctive shape, clasp, and screw motif, the piece reflected an era that embraced a new freedom in love, sealed with a screwdriver. Falling in love became a radical adventure, an incentive to take up the challenges of romance.

Now, Cartier has introduced LOVE Unlimited, the latest addition to its legendary LOVE collection. This fully flexible bracelet offers a modern twist on the iconic design, wrapping around the wrist with a fluidity that wasn't possible with the original rigid oval shape. What makes it special? The bracelet can connect to another, creating pairs or even longer chains that symbolize infinite connection.

Engineering a New Sensation

Creating LOVE Unlimited was no simple task. The flexible, second-skin version took more than a hundred trials and prototypes by the Manufacture and the Maison's design studios. The question was: how can the rigid oval shape of the original bracelet be reinvented?

The answer came in the form of multiple gadrooned links, each one punctuated by LOVE's signature hand-polished screws that intensify the dazzling effect. A jeweled cadence exists between the verticality of the gadroons and the roundness of the screws. Cartier has carefully calibrated the spacing for each bracelet size, maintaining the harmony and balance that the collection is known for.

The result is a tactile, flexible, radiant piece that is ergonomic, elegant, and intensely precious.

Invisible Clasp Technology

One of the standout features of LOVE Unlimited is its patent-pending invisible clasp system. Operated by a screw, the clasp integrates seamlessly with the bracelet's design, literally fusing with it and making it nearly impossible to spot. The result is a smooth, continuous ribbon of gold that feels as good as it looks.

The bracelet is made up of around 200 miniaturized components, all engineered to eliminate visible cuts and links. This construction not only preserves the sleek aesthetic but also guarantees comfort and suppleness when worn. Putting it on and taking it off is easy, which is a big upgrade from the original LOVE bracelet's more permanent locking mechanism.

Designed to Connect

LOVE Unlimited takes the idea of connection literally. Thanks to its innovative clasp, you can attach one bracelet to another, creating a pair or even an endless chain. The bracelet can be exchanged or split into two, making it a meaningful piece to share with someone special. It's available in white, rose, or yellow gold, giving buyers options to mix and match.

This new version of LOVE offers a flowing, intimate, and sensorial way of embracing the LOVE gesture. Cartier has also created a matching ring that captures all the distinctive elements of the bracelet on a smaller scale. The ring features the same gadroons, hand-polished screws, and refined sparkle that define the LOVE collection.

A Modern Update to a Timeless Classic

The original LOVE bracelet has been a Cartier staple since 1969, known for its bold design and the romantic notion of being locked onto your wrist by a loved one. LOVE Unlimited honors that legacy while adapting to a more contemporary lifestyle. The flexibility and ease of wear make it more practical for everyday use, while the ability to connect multiple bracelets adds a new layer of symbolism.

This launch reinforces Cartier's ability to innovate within its most beloved collections without losing sight of what made them iconic in the first place. LOVE Unlimited is proof that even the most classic designs can evolve while staying true to their original spirit of radical romance.

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