After a nearly $100 million makeover, The Shelborne by Proper officially reopens on May 1 — offering a fresh new take onMiami Beach luxury. Set in an iconic landmark where Art Deco meets tropical modernism, the hotel captures a sense of effortless style and cultural vibrancy. It also marks the launch of By Proper — a new chapter from Proper Hospitality that’s all about soulful design and local energy.

The historic Shelborne, a jewel of Collins Avenue since the 1940s, has been reimagined for a new generation without losing its original spirit. Guests can expect a seamless blend of golden-age Miami glamour and modern-day creativity, with artful interiors, elevated amenities and a laid-back sophistication that feels rare today. The reopening brings anew heartbeat to Miami Beach — one that feels timeless, lively and entirely its own.

Located on the bustling strip of Collins Avenue, The Shelborne now operates under Proper Hospitality’s new brand extension, “By Proper,” which focuses on soulful design, cultural authenticity and a distinct sense of place. This relaunch marks the brand’s first venture into Florida — setting a new tone for design-forward hospitality on Miami Beach.

Inside, the hotel has been thoughtfully redesigned by ADC Atelier to reflect a blend of nostalgic charm and contemporary edge. From the restored façade to the original 1940s-era diving board overlooking the oceanfront pool, historical elements are preserved and paired with warm, earthy interiors — travertine floors, handcrafted textiles and custom furnishings that create an inviting, elevated feel.

The Shelborne now features 251 guest accommodations, including rooms, suites and poolside villas — many with expansive ocean views. Standout spaces include a penthouse suite with a panoramic terrace and private two-bedroom villas designed for long, luxurious stays.

Dining at The Shelborne is equally intentional. The hotel’s new signature restaurant, Pauline, helmed byMichelin-starred chef Abram Bissell, serves seasonal cuisine with a coastal flair. Guests can also enjoy cocktails and light bites at Little Torch, the poolside lounge, or sip espresso in the relaxed atmosphere of the new lobby café.

Beyond the aesthetics, The Shelborne caters to a lifestyle. Amenities include a 24-hour fitness studio, curated wellness programs, a full-service beach club and over 30,000 square feet of event space. Local guests can also tap into beach and cultural memberships — offering access to exclusive happenings, wellness activations and beachfront service.

Whether you're a Miami local or planning your next getaway, The Shelborne by Proper is the kind of place that begs to be experienced. From its artful design and oceanfront views to its top-tier dining and beachside energy, The Shelborne is the new place to be.

Make your way to Collins Avenue and see for yourself how this historic icon is redefining what Miami Beach luxury looks like now.

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