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Move Concerts and Noah Assad Presents successfully co-promoted the most lucrative and highest-rated Backlash in WWE's history on May 6th, at the Coliseo de Puerto Rico José Miguel Agrelot in San Juan, Puerto Rico. The popular brand of WWE garnered 28% more viewership than the previous year's event, headlined by Puerto Rican superstar Bad Bunny, who is the world's most-streamed recording artist and has previously produced record-breaking concerts on the island. The event also broke the largest gate records in the history of both Backlash and any other WWE event held in Puerto Rico.
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Furthermore, the event was a social media sensation, particularly the San Juan Street Fight, where Bad Bunny faced his former tag partner Damien Priest, which drew over 40 million views. The hashtag #WWEBacklash, accompanied by a custom Bad Bunny emoji, was the top trend on the platform for the entire evening of sports.
“We have been very proud of our on-going relationship with WWE throughout the region and specially in Puerto Rico” stated Fabiano de Queiroz, VP of Talent & Tours at Move Concerts, “The rich wrestling history and the incredibly strong music scene made for the perfect combination on a historic night with the best crowd in the world!”, added Alejandro Pabón Managing Director of Move Concerts Puerto Rico.
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Backlash also shattered records in merchandise and sponsorship sales, with the WWE Backlash and LWO Puerto Rico T-shirts being the top-selling items under the event's first-ever partnership with Fanatics. The event saw a 98% YoY increase in sponsorship revenue, with partnerships from Netflix's FUBAR, Mike's Harder Lemonade, and Xfinity.
The two-day event hosted nearly 35,000 fans who filled the Agrelot arena for two sell-out nights of WWE's SmackDown (16,896 attendees) and Backlash (17,944 attendees), marking the return of WWE Premium Live Event to Puerto Rico after a 15-year hiatus.
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