The ultra-premium Brazilian spirit made its first American appearance at Miami's Moxy South Beach with a rooftop celebration featuring mixology demos and tastings.

South Beach got a taste of Brazil on Wednesday night when BRABO held its U.S. launch party at the Moxy Miami South Beach rooftop. The November 6, 2025 event brought together tastemakers, artists, and lifestyle influencers for an introduction to the ultra-premium spirit that's aiming to redefine the Brazilian cachaça category.

What Makes BRABO Different

BRABO starts with 100% fresh-pressed sugarcane juice, which gets distilled in small batches. The spirit is then finished in native Amburana wood, giving it what the company calls a "signature warmth" and smooth complexity. There are no additives and no added sugar in the final product.

The Amburana wood finishing is particularly notable. This native Brazilian wood isn't commonly used in other spirits, which helps BRABO stand out in a crowded ultra-premium market.

The Launch Party Experience

Guests at the rooftop event got more than just drinks. The evening included signature BRABO cocktails paired with culinary bites, plus mixology demonstrations that showed off the spirit's versatility. Attendees also heard about the craftsmanship process behind the bottle and the lifestyle the brand represents.

According to the company, the goal was to create a full sensory experience rather than just a standard product launch.

Competing in the Ultra-Premium Category

Melina Mattos, CEO of Alchemy Imports (BRABO's parent company), framed the launch as both a celebration and a business move. "This isn't just a spirit. It's a celebration for those who live boldly, with intention and style," Mattos said. "At the same time, it marks a key step in bringing Brazilian craftsmanship to U.S. consumers, expanding our presence in the ultra-premium spirits market and introducing a modern, sophisticated take on traditional Brazilian cachaça."

The company is positioning BRABO alongside premium vodkas, tequilas, rums, gins, and whiskies rather than marketing it strictly as a cachaça. This suggests they're going after a broader audience than traditional Brazilian spirit drinkers.

Where to Find It

BRABO is currently available in select U.S. markets, though the company hasn't specified which ones. For more details, consumers can visit drinkbrabo.com or follow @drinkbrabo on social media.

The Brazilian Spirit Category

Cachaça has been trying to break into the American market for years with mixed results. While it's the main ingredient in caipirinhas (Brazil's national cocktail), it hasn't achieved the same mainstream recognition as tequila or rum in the U.S.

BRABO seems to be taking a different approach by emphasizing the "ultra-premium" and "Brazilian Spirit" branding rather than leading with the cachaça label. The small-batch production, wood finishing, and no-additives formula all align with current trends in the spirits industry, where consumers are increasingly interested in craft production methods and transparency about ingredients.

The South Beach launch location also makes strategic sense. Miami has strong cultural ties to Latin America and a population that's already familiar with Brazilian culture and drinking traditions.

For more information about BRABO, visit drinkbrabo.com.