Canela Music to Light Up SXSW 2024 with Latin Artist Showcase

A celebration of culture and music: Discover the diverse voices taking the stage this March.
Now Reading:  
Canela Music to Light Up SXSW 2024 with Latin Artist Showcase

This year, Canela Music, a division of Canela Media, is set to make waves at the South by Southwest® (SXSW®) Music Festival 2024, showcasing a lineup of talented Latin artists and producing original content that promises to captivate and entertain.

A Showcase of Diversity

At the heart of this celebration is the Canela Music Showcase, bringing together a stellar lineup of artists including Beéle, Boza, Conexión Divina, Yami Safdie, with Fehr Rivas and Juanpalitoschinos opening the event. This showcase not only highlights the richness of Latin music but also includes the recording of original Canela Music content such as ‘Revelaciones’ and ‘¿Qué tanto sabes?’

Commitment to Elevating Latino Talent

Canela Media stands as a technological and creative powerhouse, dedicated to transforming digital experiences for the Latino community. "Our showcase at SXSW 2024 extends beyond music; it's a celebration of the vibrant diversity within our culture," says Felipe Osorio, Senior Vice President of Vertical Content at Canela Media. The event embodies the company's commitment to amplifying emerging artists' voices and offering an immersive experience that transcends boundaries.

Featuring Beéle
Featuring Beéle

The Lineup: A Blend of Tradition and Innovation

The Canela Music Showcase will feature live performances from a variety of artists, each bringing their unique sound to the stage:

  • Beéle: Hailing from Barranquilla, Colombia, Beéle is celebrated for his dancehall and island music, notably through his collaboration with Nicky Jam on the hit single 'Calor'.
  • Boza: The Panamanian Latin Grammy nominee has captivated digital platforms with his fusion of dancehall, reggae, and Canela, achieving gold and platinum records across the Americas and Spain.
  • Conexión Divina: This Gen-Z female sierreña group from Mexican-American descent is making waves in the 'Mexican Music' genre with their hit single 'Al no tenerte'.
  • Fehr Rivas: The Mexican singer-songwriter from Morelia, Michoacán, introduces 'Rockmántico', blending Pop and Rock with motivational lyrics to capture hearts worldwide.
  • Juanpalitoschinos: Emerging in 2020 from Mexico City, this duo combines 80's Japanese urban pop with Latin American indie, quickly gaining a global following.
  • Yami Safdie: The Argentine singer-songwriter signed with Warner Music Group in 2021, gaining recognition with 'El Bolero' and showcasing her versatility with her latest album 'Sur'.

Beyond the Music

In addition to the live concert, Canela Music will produce content in Austin, Texas, featuring various innovative formats like 'Anécdotas', 'El Pop Quiz', 'The Mix', 'Un Minuto Con', 'Close Up', 'Revelaciones', and '¿Qué tanto sabes?', designed to provide fans with a closer look at their favorite artists.

Event Details

  • Date: Thursday, March 14, 2024, at 7:30 PM Local Time
  • Location: The Palm Door On Sixth, 508 E 6TH ST. AUSTIN, TX, 78701

For those interested in the vibrant world of Latin music and the artists shaping its future, the Canela Music Showcase at SXSW 2024 is an event not to be missed. For more information about Canela Music, visit their website at