Empowered Women: Alicia Gonzalez’s Role in the Music Industry

Inside Alicia Gonzalez’s High-Impact Legal Work at WK Entertainment
Now Reading:  
Empowered Women: Alicia Gonzalez’s Role in the Music Industry

Alicia Gonzalez has become a highly respected and sought-after legal expert in the entertainment industry. As an empowered woman living her American dream, she has made a significant impact since moving from Spain to join WK Entertainment, where she provides exceptional business affairs consulting services for high-profile talents.

From Spain to the U.S.: A Journey of Excellence

Alicia Gonzalez spent five years as a certified lawyer in Spain at Zaldua Etxebarria, where she worked with some of the biggest artists and athletes. Her move to WK Entertainment marked a pivotal step in her career, allowing her to gain international experience and fulfill her dream of working in the music industry. At WK Entertainment, she supports and adds significant value to the company’s diverse client base, which includes Wisin, Emilia, Maluma, Los Esquivel, and Prince Royce.

Key Contributions and Achievements

Since joining WK Entertainment, Gonzalez has been instrumental in several high-profile deals. She played a crucial role in signing Latin GRAMMY-winning artist Lasso with WKE, secured Maluma’s participation with Spain’s Kings League, and negotiated various distribution deals with Sony Latin. Her expertise spans a range of areas, including renegotiation of recording contracts, publishing deals, licensing, and booking agreements.

Navigating Legal Challenges

Gonzalez counsels on the legal obstacles that arise in the entertainment industry, ensuring that WK Entertainment’s values and philosophy are incorporated into negotiation deals with brand partnerships. She works closely with artists, managers, and independent record labels distributed by The Orchard via WK Records, such as Maluma’s Royalty Records and Wisin’s La Base.

Future Aspirations

In 2024, Alicia Gonzalez aims to build upon her practice in the entertainment field. Her notable career accomplishments include her role in the legal advisory team for Rosalia's ‘Motomami World Tour’ and brand negotiations with Puma and Adidas for soccer stars Luis Suarez, Xabi Alonso, and Tony Kroos. Gonzalez aspires to continue leading the next generation of women in the music industry, expanding her career, and inspiring others to pursue their dreams.