Myke Towers, the four-time Latin GRAMMY® Award-nominated artist, released his highly anticipated fourth studio album, LA VIDA ES UNA, on March 23rd, 2023. The album features 23 tracks that showcase the artist's diverse range of styles and influences, taking his listeners on a sonic journey through globalized music that includes Alt-pop, afrobeat, and reggae.
Myke Towers has always been known for his gritty hoodgrown rap and chart-topping anthems, but with LA VIDA ES UNA, he is reintroducing himself in a new era. The album finds him bringing in new global genres and experimental sounds that welcome body movement and dance, as well as more “romantiqueo” (romanticism). The album promises to be a journey through Myke's life, with autobiographical lyrics and complex narratives that his fans have come to love.
The album's second track, "Aguardiente," is already making waves and has proven to be a hit this spring. Produced by Sky Rompiendo and TAIKO, the fun and upbeat track was recorded in Puerto Rico, and the accompanying music video was shot in Italy while Myke was on tour in Europe. The track is the perfect example of Myke's unique blend of streetwise storytelling and massive pop hooks.
Myke Towers has always remained true to his artistic vision, and his music is a perfect blend of different genres and influences. LA VIDA ES UNA showcases the artist's growth and evolution, as he takes risks and tries new things. Throughout the years, Myke has become one of the most in-demand rappers in the movement, and on this project, he brings on titans of the industry such as Arcangel for "DON Y TEGO," where they give flowers to their favorite rappers and honor "Bandoleros" — an irreplaceable track that has become a classic and remains special to lyricists today.
The album also features collaborations with other big names in the industry, including Ozuna, J Balvin, and Chita. Myke Towers' ability to collaborate with such a diverse range of artists showcases his versatility as an artist and his ability to adapt to different styles.
With LA VIDA ES UNA, Myke Towers is illustrating an assertive and festive version of himself, one who is ready to further reach a wider scope of listeners. This era of Myke’s artistry wants to bring good vibes, joy, dance, and love through desirable tracks.
Myke Towers has established himself as one of the top lyricists in Puerto Rico, earning him the nickname of Young King. His chart-topping anthems have made him one of the leading names in mainstream reggaetón, and his new album promises to be another success. Fans can pre-save the album now and look forward to its release on March 23rd, 2023. With LA VIDA ES UNA, Myke Towers has once again proved that he is one of the most exciting and talented artists in the Latin music industry.
Assistant Stylist: @ogdallasjames
Post Production & creative : @UADV
Interview by: Alex Quin