PHOTO CREDIT: SISMATYC

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Feid, the Latin GRAMMY-winning singer, producer, and all-around creative force, delivered one of the most talked-about performances of the weekend at Hard Summer Music Festival in Los Angeles. But the real shock came mid-set when Snoop Dogg stepped out, joining Feid for a surprise performance that instantly turned the crowd electric.

The two icons performed Snoop’s classics “The Next Episode” and “Drop It Like It’s Hot,” blending West Coast hip-hop energy with Feid’s global Latin sound. The pairing was unexpected—but it worked. Really well.

Style Meets Stage

In a nod to their collab, Snoop wore Feid’s exclusive Salomon sneakers, a rare release from a friends & family collaboration between the Colombian artist and the outdoor footwear brand. The choice wasn’t just about fashion—it symbolized a larger crossover between two worlds: hip-hop royalty and Latin pop’s rising star.

Feid’s influence continues to extend past the studio. Whether it’s music, style, or performance, he’s carving a lane that feels distinct and hard to ignore.

Part of a Global Run

The LA appearance is just one highlight in Feid’s massive summer tour. This season, he’s already taken the stage at:

• Governor’s Ball in New York
• Lollapalooza in Paris
• And now Hard Festival in Los Angeles

Next stop? Summer Sonic in Tokyo on August 17, where Feid will be hosting his own curated stage. The move solidifies what fans and industry heads already know: Feid isn’t just rising—he’s already there.

A Global Voice with a Local Feel

Feid’s green-hued branding, genre-mixing sound, and now-unmissable festival sets have made him one of the most recognizable names in global Latin music. His music doesn’t fit neatly into one box—and that’s the point.

By collaborating with icons like Snoop and bringing Latin rhythms to international stages, Feid is proving that he’s not just riding the wave—he’s helping shape where it goes next.

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