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Karol G’s Con Cora Foundation Ends Its First North American Campaign at AT&T Stadium

⁠The Mujer Segura campaign reached about 6,900 people across the U.S. and Canada, according to the organization.
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Karol G’s Con Cora Foundation Ends Its First North American Campaign at AT&T Stadium
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The last U.S. show of Karol G’s “Viajando Por El Mundo TropiTour” ended Thursday night at AT&T Stadium, and a 12 week campaign in the concourses ended with it. The Con Cora Foundation, which Karol G founded, closed its Con Cora Tour USA 2026 on October 15, after what it counts as 24 concerts in 17 cities across the United States and Canada.

The tour was announced after her Coachella performance, and its stateside route opened at Soldier Field in Chicago on July 24. Then the news turned heavy. On August 10, a magnitude 7.4 earthquake struck near San José del Palmar in Colombia’s Chocó department, according to Billboard. Revista Mercado describes the Con Cora Foundation as built around women and girls, with programs in education, wellbeing and mental health. On this tour it ran two efforts at once: a gender violence awareness campaign in the U.S. and Canada, and a disaster response for Karol G’s home country. Karol G Announces Global Stadium Tour ‘Viajando Por El Mundo Tropitour’ +3

Mujer Segura’s North American expansion

Con Cora Foundation brings Mujer Segura into 17 cities

The Mujer Segura program was not new. According to the foundation, it ran across Latin America and Spain in 2024, and this tour was its first major expansion into North America. The foundation says it reached about 6,900 people. At each stadium, bilingual teams of therapists, attorneys and volunteers talked with concertgoers about gender inequality and the forms of violence women face, and pointed them to helplines and support services. Online, the foundation published English and Spanish webpages listing local and national helplines and prevention resources. It also released a charity tote bag and bandana through Karol G’s official store, with a portion of sales going to its programs for women and girls.

The guest program was the most personal piece. The foundation says more than 525 women supported by partner organizations attended the shows as its guests, and that many are survivors of gender-based violence who have received legal, emotional and community support. An information and psychological support area was available during the concerts. Away from the stadiums, the foundation said Karol G and its team visited a children’s hospital in the San Francisco Bay Area. In Miami, it partnered with Make-A-Wish to bring a child to the Hard Rock Stadium show.

Con Cora funds Colombia earthquake relief

Con Cora Foundation carries Colombia relief through the stadium leg

The earthquake reshaped the tour’s second half. The foundation says it sent teams into affected areas and helped deliver more than 75 metric tons of food, along with water, medical supplies, power equipment and other essential goods. Fundraising traveled with the concerts. At the three SoFi Stadium shows in Los Angeles, which the foundation says began four days after the quake, a collection launched and then continued through the end of the tour via QR codes on stadium screens. Those Los Angeles shows generated $100,000, according to the foundation. Add a matching commitment and $1 million from Karol G, and it puts the total committed above $1.2 million. TicketNews reported that $1.2 million was announced for Con Cora at the August 23 Bogotá benefit concert Colombia: Voces por la Vida. ticketnews

On the ground in the U.S. and Canada, the foundation leaned on partners. It says more than 85 members of Mil Mujeres Legal Services supported invited guests and staffed information points in several cities. Others named in the release were Centro de Gente de Habla Hispana in Toronto, Family Resources Development in Las Vegas, Nativa Foundation in Seattle and Fundación Roca in Boston.

“This tour showed us that our Latino heart knows no borders. In every city, we met incredibly strong women and organizations that work every day to support them. We leave with a network that will allow us to continue standing alongside women across the United States and Canada,” said Valentina Bueno, Executive Director of the Con Cora Foundation.

Dallas closes the U.S. run, not the tour. Event listings show a Bogotá date on December 4. The foundation says it will keep strengthening the partnerships it built along the route, but it has not said what form that work will take. The open question is whether a campaign built around a stadium schedule becomes year round work in the cities that hosted it.

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