Louis Vuitton marks the 130th anniversary of its legendary Monogram canvas with a year-long celebration featuring three exclusive capsule collections that reinterpret the iconic pattern through contemporary design and heritage craftsmanship.

Created in 1896 by Georges Vuitton as a tribute to his father, Louis Vuitton, the Monogram canvas has become one of the most enduring and revered emblems in fashion. More than a motif, it represents a universal mark of distinction, a living symbol of heritage, culture, and innovation that has connected generations of creators, collectors, and cultural icons.

The Anniversary Campaign

The campaign, launched on January 1, celebrates the iconic Keepall, Alma, Speedy, Noé, and Neverfull in Monogram—timeless bags designed to last and be cherished across generations. The messaging emphasizes transmission and durability, reflecting the careful savoir-faire and longevity embedded in each bag.

Louis Vuitton opens its Monogram anniversary year by honoring these most iconic bags: the Speedy (1930), which constantly redefines the concept of personal mobility; the Keepall (1930), a longstanding symbol of freedom and effortless travel; the Noé (1932), originally designed to carry five bottles of champagne, forever celebrating creativity and joy; the Alma (1992), a tribute to Parisian architecture, expressing refined elegance; and the Neverfull (2007), the essential modern companion.

Three New Anniversary Collections

Louis Vuitton unveils three special-edition collections that take the codes of trunk savoir-faire and reinterpret the Monogram through modern design, diverse materials, and both cutting-edge and traditional craft techniques.

Monogram Origine: A Heritage Reimagined

The Monogram Origine collection revisits the spirit of early travel with a distinctly vintage soul. Conceived as a brand-new coated canvas with timeless endurance and a softer, more natural touch, it reimagines the iconic Monogram through color, savoir-faire, and innovation.

Inspired by the cover of an archival 1908 clients number register, which recorded which key number belonged to which client, this new interpretation revives the art of personal authorship that defined the House's origins. Designed from a linen-and-cotton blend for a natural, textured feel, the Monogram Origine reveals its vintage-style pattern in one historic color, Ebène, enriched by four delicate pastel hues—Lin (cream), Vert Asnières (green), Rose Ruban (pink), and Bleu Courrier (blue)—to create a subtle rainbow effect. Its surface bears a resin-like satiny finish, combining the warmth of heritage with modern lightness and strength.

Each bag includes an exclusive nametag that doubles as a cardholder, adding both style and function. The hot-stamped artwork on this charm features Louis Vuitton's own handwritten signature, taken from the registered patent for the Flat trunk of 1867—a direct link to the earliest innovations of the House.

The collection comprises a selection of iconic bags—the Speedy, Noé, Alma, and Neverfull—alongside a Family Trunk with refined metallic hardware including the Alma BB Trunk, Speedy 20 Trunk, Noé Trunk, and Side Trunk MM, each presented in this fresh interpretation of the Monogram in Ebène shade.

Additionally, the Monogram has been reimagined with the same vibrant, colorful design twist on fragrances: Imagination adorns the Lin shade, Attrape-rêves wears the Rose Ruban variation, and eLVes embodies the Bleu Courrier. Complementing the collection, two travel cases make their debut in Rose Ruban and Bleu Courrier, marrying practicality with signature elegance.

VVN: The Art of Natural Leather

The VVN collection—short for Vache Végétale Naturelle—pays homage to one of Louis Vuitton's most emblematic materials and enduring signatures. Since 1880, the use of natural leather has been an expertise upheld by the House.

This pale, vegetable-tanned cowhide, renowned for its purity and the subtle glow its patina acquires over time, embodies Louis Vuitton's heritage of integrity, authenticity, and savoir-faire. Using natural, unprocessed leather, each piece reflects the savoir-faire of Louis Vuitton's artisans. The hides are carefully handled and meticulously cut to preserve their pristine condition and reveal their natural character. Soft to the touch yet remarkably strong, the leather offers a luxurious, sensorial feel—a material that tells a story through the years, evolving with its owner.

The collection revisits the House's iconic shapes in soft, elevated versions designed to endure for generations. Each bag bears the marks of Louis Vuitton's artisanal precision while celebrating its iconic Monogram pattern through a detachable Monogram name tag and a monogrammed jacquard inner lining. True leather connoisseurs and LV collectors will recognize in VVN both rarity and refinement—unique masterpieces that strengthen the House's statement of identity and reaffirm its unparalleled expertise in leather savoir-faire.

Over time, each bag becomes personal, its surface deepening in color and character, a living emblem of noble simplicity and savoir-faire.

Time Trunk: A Dialogue Across Time

The Time Trunk collection transforms Louis Vuitton's heritage of hard-sided trunks into a vision of artistry and innovation. First unveiled during Nicolas Ghesquière's Autumn/Winter 2018 Women's show and reimagined for Autumn/Winter 2024 to celebrate his ten-year anniversary as Artistic Director of Women's Collections, it stands as a tribute to the House's enduring dialogue between tradition and modernity.

Each of the collection's bags—the Speedy 30 Soft, Noé, and Alma GM—features an ultra-realistic trompe-l'œil print that captures the look and feel of Louis Vuitton's archival trunks with breathtaking precision. To achieve this effect, historic trunks were photographed from every angle, and their textures reproduced on canvas through high-definition printing. The result is a canvas that combines a glossy finish, aged patina, and structured details evoking metal corners, rivets, and leather marquetry—a masterwork of savoir-faire translated into illusion.

Every model carries an exclusive leather luggage tag, inscribed with its name and creation date, while the initial of the bag (A for Alma, N for Noé, S for Speedy) appears discreetly within the print. Designed to make a bold visual statement, each piece balances the tactile realism of trunkmaking with the finesse of contemporary savoir-faire.

The Legacy Continues

From its inception, the Monogram was conceived as a pioneering idea—a fusion of artistry and identity. Georges Vuitton personally designed the pattern, registering a patent for an intricate composition of interlaced LV initials and floral motif. Inspired by Neo-Gothic ornamentation and the influence of Japonism, the Monogram was created to safeguard the authenticity of the House's creations, following the striped canvas of 1872 and the Damier of 1888.

Throughout its history, the Monogram has united generations of creators, collectors, and cultural icons. It has guided the hands of the House's master artisans, shaped the vision of its creative directors—Nicolas Ghesquière, Artistic Director of Women's collections since 2013; Pharrell Williams, Men's Creative Director since 2022; Marc Jacobs, Artistic Director of Women's and Men's collections from 1997 until 2013; and Virgil Abloh, Artistic Director of Men's Collections from 2018 until 2021—and inspired exceptional collaborations with leading artists such as Takashi Murakami, Yayoi Kusama, and Richard Prince.

As Louis Vuitton embarks on this landmark year, the House invites the world to rediscover the Monogram not simply as a design, but as a legend—a living emblem, a universal code of elegance and distinction whose legacy continues to grow.