When LaLiga needed a soundtrack for its end-of-season player recap, the Spanish football league did not look to Madrid or Barcelona. It went to Puerto Rico. Myke Towers released "Una Na' Mas'" today across all streaming platforms, and the track arrives carrying a placement that most Latin artists never reach: official song of LALIGA RECAP26, the personalized digital experience built for more than 1,200 professional players across Spain's top football division. The release doubles as a formal introduction to a sound that is moving him toward house-influenced dance production and away from the trap-heavy catalog that first put him on the map.

From SoundCloud freestyle rapper to artist with over 45 credits on the Billboard Hot Latin Songs chart, Towers has spent the last several years methodically expanding where his music lands. "Lala," off his 2023 album La Vida Es Una, became his first leader on the Billboard Global Excl. U.S. chart following a surge on TikTok that pushed it into the top five on Spotify across multiple countries. Then, in 2025, he became the only Latin artist featured on the F1 film soundtrack, a Hollywood release with a global promotional footprint that placed him in front of an audience far outside the Latin urban lane. "Una Na' Mas'" is the next move in that trajectory. Billboard + 2

Myke Towers and LaLiga RECAP26: Football Meets Latin Music

Modeled after the format that Spotify Wrapped popularized with listeners globally, LALIGA RECAP26 is a personalized content package created for players in Spain's professional league. The initiative transforms each player's season statistics, including goals, assists, and key on-pitch moments, into shareable social media pieces. According to the release, "Una Na' Mas'" runs as the official soundtrack underneath every recap. The project puts Towers' voice into the feeds of players whose names occupy back pages across Europe, at the close of what was one of the more dramatic LaLiga finishes in recent seasons.

Beyond the sync placement, Towers was personally invited by LaLiga to its end-of-season celebration in Spain, an event the league described as bringing together figures from football, culture, and entertainment to mark the season's highlights. That invitation carries its own weight. Sync deals can be negotiated at a label level. Invitations to the party are a different signal.

A New Sound and a Summer That Spans Three Continents

"Una Na' Mas'" sits closer to dance music than to anything on Towers' earlier albums. The production draws from house influences, and the hook is built for open-air spaces and late-night playlists simultaneously. His lyric "Una na' má, una noche solamente pa' ver qué se siente… que si nos gusta, podemos hacerlo pa' siempre" runs the classic one-night-open-ended-offer from start to close, leaving the outcome deliberately unresolved. For a LaLiga soundtrack covering a season-long arc, the theme lands with a certain symmetry: one night, one season, let's see what it becomes.

The tour schedule that surrounds the release is aggressive. On June 6, Towers plays Harbour Arena in Aruba. A European run begins in July and extends through August, with confirmed dates in Spain, Germany, Italy, Portugal, and the Netherlands, including festival appearances at Arenal Sound, Weekend Beach Festival, and Reggaeton Beach Festival, among others. A Colombia stop follows on August 22 at Coliseo MedPlus in Bogotá as part of the Trap Kings event. The fall closes in Mexico, with city dates in Veracruz, Guadalajara, Cancún, Torreón, and Tijuana running from mid-September through early October.

The LaLiga partnership lands at a point when Latin music's relationship to global sports properties has moved past novelty. Brands at that level do not choose soundtrack partners arbitrarily. For Towers, the move signals that his reach now has the kind of institutional credibility that opens doors his streaming numbers alone could not. "Una Na' Mas'" is available now on all platforms.