Cryotherapy chambers do not usually share a room with professional athletes on a night when half the city is fixated on a World Cup Final. Pause Studio's Brickell location made that pairing the point.

Pause Studio has opened two locations in South Florida in less than a year, following an earlier debut in Fort Lauderdale, and has built a reputation locally as a science backed alternative to the traditional day spa. The Brickell studio has been described as a science-backed wellness, recovery and longevity destination built around therapies designed for athletic performance, preventative wellness and general well-being. That positioning has drawn comparisons to competitors like Centner Wellness, which now runs three locations across Brickell, Coral Gables and Edgewater chasing the same clientele. The Brickell event, called Road to Recovery, leaned into that competitive landscape by putting professional athletes in the room instead of just marketing copy. The Famemag Soccerway

Pause Studio Turns a Panel Into a Case Study

Guests at the Brickell studio received personalized tours of its full menu of recovery modalities: cryotherapy, float therapy, infrared sauna, contrast therapy, IV therapy, LED light therapy, and compression therapy. Jonathan Culp, owner of Pause Studio's Brickell and Coral Gables franchises, welcomed attendees before the evening moved into its main event, a panel discussion with Culp, Miami FC defender Arthur Rogers, and Brazilian professional soccer player Gleison de Souza.

Rogers, an English defender who joined Miami FC ahead of the 2026 USL Championship season after two seasons with FC Tulsa, spoke about rehabilitating from a serious injury and surgery last August. He described the physical and mental demands of that recovery and the discipline behind his current routine, which he said includes waking at 5 a.m., structured workouts, high protein meals, and Pause Studio's therapies as part of his regimen. De Souza walked attendees through his own post match routine, citing eight hours of sleep, mental preparation, and recovery therapy as tools for staying consistent through a season. He also used Pause Studio's IV therapy on site following the event, which he said supports hydration, energy, and muscle recovery.

A Second Audience Beyond Professional Athletes

The panel's throughline was that recovery is not just an elite sport concern. Culp told attendees that Pause Studio's therapies are built to be personalized for busy professionals, entrepreneurs, parents, and other active people looking to manage stress, sleep, and energy alongside physical recovery. That framing matters for a studio operating in Brickell, a neighborhood with a dense mix of office towers and residential high rises that makes recurring memberships, rather than one time visits, the more realistic business model. It also fits a broader industry pattern: Pause Studio partnered with Lifeforce in February 2025 on what the companies described as the world's first longevity wellness membership pairing blood panel diagnostics with in studio recovery credits, a move that pushes the brand closer to a data driven diagnostics model than a traditional spa.

Following the panel, guests were offered prosecco, food, and additional time to explore the studio's treatments alongside staff and the two athletes.

Recovery therapy has moved from a niche athletic tool to a consumer wellness category with real staying power in Miami, and events like this one are part of how studios compete for attention in a crowded field. Whether that translates into long term membership growth for Pause Studio, or simply another crowded Brickell weekend, will depend on whether the routines described on stage hold up once the World Cup crowds leave town.

‍