SNIPES and Timberland just released "Rooted in Concrete," a limited-edition collaboration that reimagines the iconic Timberland Premium 6-Inch Waterproof Boot. The exclusive design features a debossed root motif that transforms Timberland's signature tree logo into a symbol of resilience, representing the ability to thrive in concrete jungles from Harlem to Chicago.

A Boot Built for the Streets

The collaboration stays true to Timberland's legendary construction: premium leather, waterproof seam-sealed build, and anti-fatigue technology for all-day comfort. The classic wheat colorway remains unchanged, but the front panel now features a root design that tells a different story. Instead of roots growing down into soil, these roots push through pavement, reflecting the strength found in urban environments.

Co-designed by SNIPES' merchandising team and Timberland, the boot honors the neighborhoods where the Original Yellow Boot became more than footwear. It became part of the culture.

A Campaign Rooted in Harlem

The "Rooted in Concrete" campaign brings the collaboration to life through a 60-second film shot with documentary-style authenticity. Set in Harlem over one night, the film follows the boot through the neighborhood's rhythm: Apollo Theater lines, bodega counters, Rucker Park lights, and late-night diner booths.

The campaign captures real moments of care, wear, and pride, showcasing the durability and timelessness that have made Timberland boots essential in communities like Harlem, Brooklyn, West Philly, and the South Side of Chicago.

"This collaboration is about honoring the relationship between product and place," says Kelley Walton, CMO of SNIPES USA. "Timberland has been an integral part of SNIPES' story, and this boot celebrates that legacy while recognizing the cities and communities that have made the footwear silhouette iconic."

Celebrating a Decade-Long Partnership

The release marks 10 years of partnership between SNIPES, a leading global sneaker and streetwear retailer, and Timberland. Both brands share a commitment to authenticity, durability, and the communities that turned the Original Yellow Boot into a cultural staple.

The collaboration recognizes that Timberland's iconic silhouette wasn't just designed in a boardroom. It was tested, worn, and validated in the streets, becoming part of the fabric of urban culture across the country.

Where to Get It

The SNIPES x Timberland "Rooted in Concrete" boot launches on November 13, 2025, exclusively at SNIPES stores and online at snipes.com/usa. It's available in unisex sizing (Men's 7.5-14, $198) and grade school sizing (4.5-7, $110), with limited quantities available.

SNIPES: More Than Just Retail

Since opening its first store in 1998, SNIPES has been deeply connected to hip-hop, basketball, soccer, and dance culture. With over 800 stores across Europe and the US, the retailer offers sneakers and streetwear from global brands like adidas, Nike, and New Balance, alongside exclusive SNIPES collections and limited drops.

SNIPES has built partnerships with cultural figures like DJ Khaled and French football club PSG, while supporting local communities through talent development programs and platforms for young creatives. The company sees itself as more than retail. It's a movement that connects people worldwide through streetwear culture.

You can view the full campaign film and high-resolution product images through SNIPES' official channels.