Warner Music's Música Mexicana division, a thriving segment of the global music industry, welcomes Delia Orjuela and Ruben Abraham as its new Co-Heads. This dynamic duo is set to steer the division towards innovative horizons in the U.S. and Mexico, capitalizing on the rich musical heritage and burgeoning talent in these regions.
Delia Orjuela and Ruben Abraham: A Formidable Pair
Orjuela, with her focus on artist relations and creative projects, brings a wealth of experience in nurturing Latin talent. Her colleague, Abraham, will leverage his expertise in operations and growth strategies, aiming to fortify the division's market presence. Both will jointly navigate the overall strategy, directly reporting to Tomas Rodriguez, President of Warner Music Mexico & Central America, and receiving guidance from Alejandro Duque, President of Warner Music Latin America.
A New Wave of Stars
Under Alejandro Duque's leadership since 2021, Warner Music has been instrumental in showcasing Mexico's musical talent globally. The division has propelled artists like Los Aptos, Tomas Ballardo, and DannyLux onto the world stage, with DannyLux having an exceptional year marked by performances at Coachella and alongside Coldplay in Mexico.
Championing Diversity and Heritage
The Música Mexicana division prides itself on supporting both emerging and established acts. The recent signing of Grupo Pesado, a name synonymous with regional Mexican music, underscores this commitment. Their latest hit, “El Infierno,” has reignited their presence in the charts, marking their 16th Top 10 hit on the Billboard Regional Mexican Airplay Chart. The division's roster continues to expand, welcoming artists like Codiciado and El Komander.
Delia Orjuela expresses enthusiasm about leading the division alongside Abraham, aiming to elevate Mexican music globally through innovation and creativity. Ruben Abraham highlights the priority of expanding Mexican music's reach in Mexico and the U.S., focusing on artist development.
Tomas Rodriguez and Alejandro Duque commend Orjuela and Abraham for their exceptional capabilities in artist advocacy and business acumen, confident in their ability to guide Música Mexicana into a new era of global influence.
A Legacy and a Future
With Orjuela's extensive background in promoting Latin artists and Abraham's longstanding tenure in marketing and artist strategy, their joint leadership heralds an exciting chapter for Warner Music's Música Mexicana division, poised to amplify its global footprint.