Chartbuster and virtuoso songwriter YNG LVCAS is painting the town red! And this time it’s with his whopping six nominations at the upcoming Billboard Awards. His meteoric rise in the Latin music sphere is evident in the juggernaut success of “La Bebé Remix” - a collaborative marvel with Peso Pluma. This track alone has earned him nods in multiple categories including the coveted 'Artist of the Year - New'.

The tune has not only left a lasting impression on fans but has marked its territory as a global sensation, garnering close to a staggering 1 billion streams across all platforms and raking in over 500 million eyeballs on YouTube.

The Billboard Latin Music Awards, set to be a star-studded gala, will telecast live from Miami's Watsco Center on October 5. But before the curtain raises on the D-day, YNG LVCAS will enrich the Billboard Latin Music Week by participating in 'The New Mexican Revolution' panel, sharing the stage with industry stalwarts like Natanael Cano, Peso Pluma, and Santa Fe Klan.

But the party doesn’t stop there for the Mexican maestro. Tonight, the world will groove to the beats of his fresh-off-the-oven track, “Si Tu Me Llamas,” in collaboration with Joel y Randy & Santa Fe Klan. He’s also riding high on the success wave of “Diviértete” with Maldy and is all geared up for the launch of his upcoming album, pegged to be a groundbreaking addition to his discography.

But what is it about YNG LVCAS that’s setting the global music scene ablaze?

Rolling Stone magazine captures it aptly, “Yng Lvcas wants to lead the reggaeton movement in Mexico...The singer went from being a practically unknown reggaeton artist to hitting the number 2 spot on the Billboard Global 200.”

Billboard also lauds his unique stature, saying, “The rising Mexican artist Yng Lvcas is one of the few, if not the only, artists from Mexico that has had success in reggaeton."

To sum it up, Los Ángeles Times en Español highlights, “At 23 years old, the year 2023 has become the starting point for the Mexican ambassador par excellence of reggaeton, YNG LVCAS, whose talent has been able to break down walls to position him in the heart of millions of followers that he has attained in different parts of the planet with his proposal.”

These praises echo the sentiments of millions who have been captivated by the magic of YNG LVCAS. As he steps into the limelight with the Billboard nominations, the world watches with bated breath, waiting to see this dynamo take the stage and redefine reggaeton.