Grupo Frontera just dropped the official music video for "se me sale," and it's hitting different than anything they've released before. The 2026 Grammy nominees and Latin Grammy winners chose to spotlight a real story that caught their attention and wouldn't let go. Instead of the typical performance-heavy visuals, they centered the video around Perlita, a young girl whose spirit left a mark on everyone she met.

The track comes from their album "LO QUE ME FALTA POR LLORAR," and the group felt this particular song deserved something special. They're putting their money where their heart is too. All proceeds from the video will go directly to Perlita and her family, turning the release into more than just another promotional push.

More Than Just a Music Video

The video follows a Mexican family dealing with challenges most of us can't imagine. Perlita sits at the center of their world, and the footage captures how her presence affects everyone around her. There's no dramatic staging or forced narrative. The group opted for intimate moments that show real connection and the kind of strength that comes from facing hard times together.

What makes this release stand out is how naturally the song's message lines up with Perlita's story. Grupo Frontera didn't force a connection. They found one that already existed and gave it a platform.

A Promise Kept

Here's where things get even more meaningful. When Grupo Frontera first met Perlita during a hospital visit, they made her a promise. They told her that once she recovered, they'd take her to Disney. That wasn't just talk. The group followed through, organizing a trip that became part of the video itself.

The Disney footage woven into the music video shows genuine moments of happiness. No corporate sponsorship angles, no brand deals. Just a group of musicians keeping their word to a kid who inspired them. Those scenes capture something the song aims for: the weight of small moments and how they stack up into memories that matter.

Behind the Album

"se me sale" is one of 13 tracks on "LO QUE ME FALTA POR LLORAR," an album that covers emotional territory most regional Mexican acts don't touch as directly. The project features collaborations with Ozuna, Myke Towers, Los Dareyes de la Sierra, and Tito Double P, but this particular song stands alone in its vulnerability.

The album title translates to "What I Still Have to Cry," which tells you everything about the headspace Grupo Frontera brought to these recordings. They're not hiding behind machismo or tough-guy posturing. They're getting real about feelings, loss, and the people who help us through rough patches.

What's Next for the Group

Grupo Frontera isn't slowing down. They just announced tour dates across Mexico, Europe, and Latin America. The timing makes sense. They're riding momentum from their Grammy nominations while building on the goodwill from releases like this one.

The video is live now on Grupo Frontera's YouTube channel and streaming platforms. They've also set up a GoFundMe for anyone who wants to help Perlita's family beyond what the video generates. The link is posted with the video, making it easy for fans to contribute if they feel moved to do so.

For a group that could've taken the safe route with this release, Grupo Frontera chose to do something that actually means something. That's the kind of move that builds careers that last.