This summer, prepare to groove to the beats of "Low Key," the latest single and video by Beele, María Becerra, Joeboy, and Humby. Set to release on June 6 at 8 PM (EST), this track promises to be a standout hit, blending Latin urban music with Nigeria's Afrosound.
A Fusion of Cultures and Sounds
"Low Key" is a unique blend of Latin urban music and Afrosound, a popular music genre in Nigeria. The brainchild behind this exciting collaboration is renowned producer Humby. With an impressive portfolio featuring names like Daddy Yankee, Farruko, Myke Towers, Maroon 5, J Balvin, and contributions to the Fast & Furious film saga and a Kevin Hart movie, Humby has a knack for creating hits.
The Story Behind "Low Key"
In late 2019, Humby traveled to Lagos, Nigeria, to work with some of the biggest names in Afrobeat, including Burna Boy, Wizkid, and Rema. During his stay, he met Joeboy, who later joined the "Low Key" project. Humby's vision was to unite Latin and Nigerian cultures through music, making him the first Latin artist to work on the ground in Nigeria.
Overcoming Challenges
Creating "Low Key" was no small feat. Given Nigeria's political situation, producing a music video and song within the country posed significant challenges. Typically, Nigerian artists send their tracks abroad or travel to other locations for collaborations. However, Humby chose to immerse himself in Nigeria's music scene, working directly in the birthplace of Afrosound.
Release Details
"Low Key" will be available on all platforms starting Thursday, June 6 at 8 PM (EST). Be sure to check out the video and song, which are sure to be summer favorites.
Watch and Listen
To watch the official video for "Low Key," click here. You can also listen to the track on various streaming platforms once it's released.
Final Thoughts
Humby's collaboration with Beele, María Becerra, and Joeboy is a testament to the power of music to bridge cultures. With its catchy beats and unique blend of sounds, "Low Key" is set to make waves this summer.