South Florida’s Pura Vida Expands to Jupiter and Delray Beach

The wellness and lifestyle brand adds Jupiter and Delray Beach to its portfolio.
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South Florida’s Pura Vida Expands to Jupiter and Delray Beach

South Florida's esteemed wellness and lifestyle brand, Pura Vida, is delighted to reveal the opening of two new locations in Jupiter and Delray Beach, Palm Beach County. This strategic expansion increases the brand's footprint in the region to a total of five locations, joining the existing spots in Wellington, West Palm Beach, and West Boca.

Commitment to Health and Community Well-being

Omer Horev, Co-Founder and CEO of Horev Hospitality, shared his enthusiasm about the expansion, saying, "We are thrilled to continue our growth in Palm Beach County with the opening of our new stores in Jupiter and Delray Beach. These openings reflect our commitment to making wholesome, nutritious food accessible to more communities." The brand's mission is to foster spaces where people can gather to enjoy not only great food but also a lifestyle centered around health and wellness.

Pura Vida’s Signature Style Expands

Aesthetic and Design That Inspires

Mirroring the brand's vibrant and appealing style, the new locations in Jupiter and Delray Beach will maintain Pura Vida's signature aesthetic, featuring lush greenery, floral accents, light wooden finishes, and the iconic blue umbrellas. These elements are thoughtfully designed to create a warm, inviting atmosphere that enhances the customer experience and complements their health-focused menu.

Pura Vida Boosts Jobs, Sustainability Efforts

Sustainability and Community Engagement

Pura Vida's commitment to the community extends beyond providing health-conscious meals. The brand has created over 1,000 jobs across South Florida and is deeply committed to sustainability. Their efforts include food waste composting, donating soil to local farmers, and conducting regular beach cleanups, reinforcing their dedication to environmental stewardship.

Pura Vida Serves Diverse, Healthy Menu

Diverse and Nutritious Menu Offerings

The menu at the new locations features a range of wholesome options available all day. Customers can enjoy various avocado toasts, egg sandwiches, fresh bagels, organic açaí bowls, and more. Lunch and dinner options include clean, chef-driven salads customizable with high-quality proteins, wraps, sandwiches, bowls, and a selection of gluten-free and vegan sweet treats. Additionally, the beverage menu includes cold-pressed juices, superfood smoothies, kombucha, and artisanal coffees and teas, all made with high-quality, locally-sourced organic ingredients.

New Locations Now Open and Coming Soon

Pura Vida Jupiter is now welcoming guests in a spacious 3,000 sq. ft. location at Harbourside Place - 147 Soundings Ave, Jupiter, FL 33477. The Delray Beach location is set to open later this summer, occupying a 4,000 sq. ft. space overlooking the ocean at 6 South Ocean Blvd, Delray Beach, FL. Both locations offer delivery and pick-up options through the Pura Vida app.

For more details on the new locations and to explore the full menu, visit