Alleh spent his first year as a solo artist introducing himself through someone else's song. At the 23rd Premios Juventud, staged for the first time in Europe at the Starlite Auditorium, he made that introduction on his own terms.

The move to Spain marked the first time in the show's history that Premios Juventud left the Americas, following last year's edition in Panama City. Alleh arrived with real momentum behind him. Billboard named him and longtime collaborator Yorghaki its first Latin Artist on the Rise pick of the year, and the Latin Recording Academy gave him a Best New Artist nomination at the 2025 Latin GRAMMY Awards as a solo act, even as he remained one half of the duo behind "Capaz (Merenguetón)," which has climbed toward 900 million streams on Spotify since its 2024 release.

Alleh and Elena Rose Give "Tututu" Its Television Debut

Alleh joined fellow Venezuelan artist Elena Rose to perform "Tututu" live for the first time on television, an afro-pop collaboration released in March that mixes urban rhythm with a slower, more melodic register than the merenguetón sound that built his early career. The song earned the pair a nomination for Best Pop/Rhythmic Song at this year's ceremony, a category ultimately won by "Yo Y Tú," the collaboration between Ovy On The Drums, Quevedo and Beéle. Losing the category didn't blunt the moment. For Alleh, the performance doubled as his first time on a Premios Juventud stage without Yorghaki, following his 2025 appearance performing "Capaz (Merenguetón)" alongside his former production partner. He was nominated last year for New Generation – Male Artist, a category that went to Puerto Rican singer Roa.

A Solo Chapter Alleh Is Building One Release at a Time

Alleh's red carpet look drew as much attention as his set. He arrived in a pleated trouser suit with a relaxed fit and clean lines, paired with a Jaeger-LeCoultre watch, a pairing that tracks with the more understated, adult-leaning image he has cultivated since going solo. The shift began earlier this year with "DesOrden," his first solo single, now closing in on 12 million streams on Spotify, followed by "amoureux" in June and the "Tututu" collaboration in March. All three arrived under Warner Music Latina, a change from the independent footing that carried "Capaz" to its Billboard Hot Latin Songs debut at No. 46 last year. The Premios Juventud stage gave that new chapter its first real spotlight in front of an international audience, rather than the Venezuelan and Latin American fan base that first pushed him and Yorghaki into viral territory in 2024.

Alleh isn't slowing down after Marbella. He's booked to play Miami's Kaseya Center on October 17, followed by two dates outside Mexico City at the Autódromo Hermanos Rodríguez in late November, a routing that puts him in front of two of his biggest fan bases within weeks of each other.

Solo careers built out of a duo rarely move this fast. Alleh's now carries a Latin GRAMMY nomination, a Warner Music Latina deal, and a Premios Juventud credit, all inside roughly nine months. Whether "Tututu" becomes the song that defines this phase of his career or just a bridge to the next one is still an open question, but Marbella made clear he's no longer waiting on anyone else's spotlight to answer it.

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