As summer gets closer, Buchanan’s Whisky is adding flavor to the season in more ways than one. This time, they’re joining forces with global Latin music star Rauw Alejandro for a campaign called Asados Unidos, inviting fans to blend good music, backyard BBQs, and signature whisky cocktails into their summer plans.

Rather than putting out just another seasonal ad, Buchanan’s is leaning into culture, sound, and style. The vibe? Latin beats, fresh flavors, and long evenings around the grill with your favorite people. With Rauw Alejandro in the mix, the playlist is covered too.

A BBQ Recipe That Doesn’t Miss

The concept behind Asados Unidos is simple: bring friends together, play the right music, and serve drinks that hit just right. This campaign is less about sales and more about tapping into moments that feel real—hanging out, cooking up family recipes, and setting the tone with a drink in hand.

Buchanan’s is highlighting two easy cocktail recipes to serve at your next cookout, whether you're grilling in the backyard, at the beach, or on a rooftop with your crew.

Meet the Cocktails: Rauw Fashioned & Buchanita

Rauw Fashioned

A fresh take on the classic Old Fashioned, the Rauw Fashioned combines Buchanan’s DeLuxe with fig purée and bitters for a smooth, layered drink.

Ingredients:

• 1.5 oz Buchanan’s DeLuxe
• 0.5 oz Fig Purée
• 2–3 dashes Aromatic Bitters
• 2–3 dashes Orange Bitters
• Garnish: Orange twist and a slice of fig
• Serve in a lowball glass over a large rock

How to Make It:
Stir all ingredients in a mixing glass with ice. Pour into your glass and garnish. Disfruta.

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Buchanita

If you’re keeping it fresh and fruity, this one’s for you. The Buchanita blends Buchanan’s DeLuxe with pineapple juice over ice—light, tropical, and easy to sip.

Ingredients:

• 1.5 oz Buchanan’s DeLuxe
• 4 oz Fresh Pineapple Juice
• Garnish: Pineapple leaf
• Serve in a rocks glass over ice

How to Make It:
Shake whisky and pineapple juice together with ice. Pour into a glass filled with ice cubes, garnish, and enjoy.

A Soundtrack to Match the Flavor

With Rauw Alejandro involved, the soundtrack practically builds itself. His smooth reggaetón and urban tracks provide the perfect background for summer hangouts, creating a crossover of taste and sound that feels natural.

It’s not just a product pairing—it’s a lifestyle cue for a generation that values culture, music, and casual connection more than anything too formal or staged.